A-STEP Singapore Chapter Launch: From Africa Interest to Execution
AME261392
Overview
Interest in Africa among Singapore companies is growing, but turning that interest into business takes more than a market briefing. The Africa–Singapore Trade Execution Programme (A-STEP) is SBF's main platform for Africa engagement, designed to give companies practical support to assess opportunities, work through market-entry challenges and connect with credible partners.
This launch of the Singapore Chapter, led by SBF's Africa Business Group (AfBG), brings together an Africa outlook, a session on financing and getting paid, a forum with operators who have built businesses on the ground, and 1-on-1 advisory clinics where you can put your own questions to AfBG members and partners.
Event Detail
Plenary (about 75 minutes)
- Africa outlook. A continent-wide view of the trends and where the deals are happening
- Financing the deal. A real case showing the problem, how project financing and getting paid were handled, and how currency volatility was managed. A practical walk-through, not a product pitch.
- Forum: How Singapore companies grow in Africa.Business leaders with operations in West Africa, East Africa and the fintech and payments space share how they entered and scaled, how they found partners, and what they would do differently.
A-STEP Advisory Clinics (about 80 minutes)
- Each company gets a 6 to 8 minute 1-on-1 session with an AfBG member or partner at a clinic table.
- Tables cover West Africa, East Africa, payments and settlement, logistics, and Africa market strategy.
- Bring a specific question. The clinics are for practical advice on market choice, route to market, partners and payments, not a general briefing.
Programme/Agenda
| Time | Programme |
| 9am | Registration and Networking |
| 9.30am | Welcome |
| 9.35am | Opening address |
| 9.40am | Africa Outlook |
| 9.50am | Financing the deal: a real case |
| 10.05am | Forum: How Singapore companies grow in Africa |
| 10.40am | Clinic Briefing and short break |
| 10.55am | A-STEP 1-1 Advisory Clinic (6 to 8 Minutes per session) |
| 12.30pm | End of Programme |
WHY SHOULD I ATTEND
- Hear it from people who have done it. The speakers run businesses in West and East Africa and have dealt with the problems you will face.
- See how deals get financed and paid for. A real case, covering project financing, getting paid and currency risk.
- Get your own question answered. The clinics give you 1-on-1 time with AfBG members and partners.
- Meet the right people. The room is made up of Singapore companies with real Africa plans, together with the AfBG and its partners.
- Join the start of A-STEP. This is the first Singapore Chapter of SBF's main Africa programme.
WHO SHOULD ATTEND
- Singapore SMEs and mid-sized companies already trading with Africa or actively preparing to enter a specific market.
- Founders, C-suite executives, and heads of business development or regional expansion.
- Companies in sectors A-STEP prioritises: fintech and settlement, green economy, TrustTech and traceability, agri-tech, and MedTech compliance.
- Companies with a specific question for the clinics. Places are limited, so we suggest registering early.
Tuesday, 10 November 2026 - Tuesday, 10 November 2026 
9:30 AM - 12:30 PM