Day 1: Demystifying AI and Building the Foundation

Introduction to AI in Marketing:

• Define AI and its core concepts (Machine Learning, Deep Learning)
• Explore the impact of AI on the digital marketing landscape
• Discuss ethical considerations of using AI in marketing

Understanding AI-powered Marketing Tools:

• Overview of different AI tools for marketing (content creation, analytics, automation)
• Live demonstrations of popular AI marketing tools (consider including hands-on exercises with tools like Google Marketing Platform, HubSpot, etc.)

Mastering Customer Insights with AI:

• Leveraging AI for customer segmentation and behavior analysis
• Using AI to predict customer needs and personalize experiences
• Case studies of successful AI-driven customer insights campaigns

Day 2: Implementing AI Strategies and Measuring Success

AI for Content Creation Powerhouse:

• Explore AI writing tools and content generation techniques
• Learn how to optimize content for search engines with AI
• Create engaging social media content using AI automation (e.g. post a video on Tiktok and dive into Tiktok AI feature to derive marketing analytics)

AI Chatbots and Conversational Marketing:

• Building effective chatbots for customer service and lead generation
• Optimizing chatbot conversations with AI and natural language processing (NLP)
• Explore the role of chatbots in social media marketing

The Future of AI Marketing:

• Emerging trends in AI marketing (e.g. Generative AI, Metaverse Marketing)
• Preparing your marketing team for the future of AI
• Exploring the limitations and challenges of using AI in marketing

Wrap-up & Q&A Session:

• Review of key learning points from the workshop
• Open forum for questions and discussions
• Course evaluation and feedback
• Sharing best practices and future considerations for AI-Powered marketing implementation

Learning Outcome:

• Explain the core concepts of AI.
• Understand the different AI tools used in marketing content creation, analytics and campaign automation.
• Explore using AI tools in social media campaigns.
• Describe emerging trends in AI marketing (e.g. Generative AI, Metaverse Marketing)
• Preparing your marketing team for the future of AI-powered digital marketing.

Trainer Profile:

Michael Chua is a writer, producer, director, and digital tech consultant. His multifaceted career spans the entertainment and technology industries, showcasing his versatility and expertise across various domains. With nearly 40 years of experience, Michael has lived and worked in 19 countries across 4 continents, serving banks, big tech companies and governments. He has also founded two successful businesses in the APAC region.

He has extensive experience as a trainer/coach both in educational institutions and the corporates. Currently, Michael is an Adjunct Lecturer at the University of Newcastle, NSW, Singapore campus, and advisor to several tech startups.

For professionals in various sectors who are seeking to understand and utilize AI to improve their digital marketing skills.