During this half-day session, participants will be guided on the following:

• Understanding the Fundamentals: Define and differentiate various experiential technologies (AR, VR, MR) and articulate the pivotal role of AI in augmenting their impact and effectiveness.
• Navigating the Evolving Business Ecosystem: Analyse the current pressures and opportunities facing businesses, including heightened customer expectations, the demand for personalisation, and the imperative for digital transformation.
• Identifying Growth Levers: Discover how AI-driven experiential technologies can be strategically deployed to create novel customer experiences, optimise operations, develop innovative products and services, and unlock new revenue streams.
• Strategic Implementation: Explore practical frameworks and best practices for integrating these technologies into existing business strategies, considering ethical implications, data privacy, and scalability.
• Real-World Applications & Case Studies: Examine successful implementations of AI-powered experiential technologies across various industries, learning from both triumphs and challenges.
• Future-Proofing Business: Understand emerging trends and the future trajectory of AI and experiential technologies, enabling businesses to anticipate change and proactively seize future growth opportunities.

By the end of this workshop, participants will be able to:

• Define core experiential technologies (AR, VR, MR) and explain how AI enhances their capabilities.
• Identify key challenges and opportunities in the current business environment, including evolving customer demands and the need for digital adaptation.
• Outline practical steps for integrating AI-driven experiential technologies into business strategies, considering ethical and data privacy aspects.
• Recognise emerging trends in AI and experiential technologies to better anticipate future business opportunities and prepare for change.

This highly practical workshop is designed for business leaders, marketing professionals, product managers, strategists, and anyone seeking to understand and harness the power of AI-powered experiential technologies to drive meaningful business growth and create lasting value in the modern economy. Participants will leave equipped with the knowledge and strategic insights to champion and implement these transformative solutions within their own organisations.