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  • Channel Strategies for Market Expansion & Business Growth (SSG Funded)


In today's ever-changing and competitive business landscape, understanding the intricacies of channel strategies for market expansion and business growth is paramount. This course equips you with the knowledge and skills to navigate different modes of market entry and capitalise on the dynamic world of business and entrepreneurship. Delve into the latest market trends, analyse diverse channel strategies, and formulate strategic business development plans. Consider what it takes to tackle market entry challenges, build valuable business networks, and hone your negotiation and stakeholder management skills. Foster mutually beneficial partnerships that seek to drive your business forward. Join us for this transformative course and steer your business toward another phase of growth!

Event Detail

Minimum Entry Requirements

This course aims to equip business owners and managers in business opportunities development through different modes of market entry for commercialisation and internationalisation. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a more holistic approach to business expansion.

Learners should have at least a Bachelor’s degree or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4.


This course will comprise of short lecture, discussion and case study. Learners must bring along their laptop to view their digital handout, pen and personal notebook. SBF will not print physical handout and pen.

Assessment Method

Written Assessment - Case Study = 30 mins; Short Answer Questions = 30 mins.
Assessor-to-Learner Ratio: Min 1:1, Max 1:1. Date of assessment: 14 June 2024 Actual time to be advised.

1. Written Assessment (Short Answer Questions) = 30 mins

2. Written Assessment (Case Study) = 30 mins

Assessor-to-Learner Ratio: Min 1: 6, Max 1: 20. Date of assessment: 14 June 2024

3. Oral Presentation of Project Assignment= 15 mins

Assessor-to-Learner Ratio: Min 1:1, Max 1:1. Date of assessment: Actual date and time to be advised.

Total Assessment Duration = 1.25 hrs

Course Fee

For courses commencing on or after 19 Aug 2022


*Company Sponsored (SME under ETSS)

Company Sponsored (Non-SME)

Before GST

After GST

Before GST

After GST

Before GST

After GST

For Non-Singaporean/SPR$ 940$ 1024.60$ 940$1024.60$ 940$ 1024.60
For Singapore Citizens aged below 40 years and PRs$ 470$ 512.30$ 282$ 307.38$ 470$ 512.30
For Singapore Citizens aged 40 years and above (MCES)$ 282$ 307.38

$ 282

$ 307.38$ 282$ 307.38

For more information the program, contact Tze Ing at tzeing.lou@sbf.org.sg or Ching Ching at chingching.siow@sbf.org.sg

Other Grant Support

Support Type


More Details

SkillsFuture Enterprise Credit (SFEC)Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.Click here
Support End Date: 30 Jun 2024
Absentee Payroll (AP)S$4.50 per hour. Capped at S$100,000 per enterprise per calendarClick here
Enhanced Training Support for SMEs (ETSS)Recognizing the challenges that SMEs may face in sending their employees for training, the Enhanced Training Support for SMEs (ETSS) offers additional support for SMEs in the form of higher course fee subsidies.Click here
SkillsFuture Mid-Career Enhanced Subsidy (MCES)Recognizing that mid-career individuals may face greater challenges in undertaking training, the Government has implemented this programme to encourage mid-career Singaporeans to upskill and reskillClick here
SkillsFuture Credit (SFC)SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and lifelong learning. Introduced in 2015, all Singaporeans aged 25 and above will receive an opening credit of S$500.Click here
Workfare Skills Support Absentee Payroll (WSS)WSS encourages low wage workers to undertake training that leads to more impactful employment outcomes.Click here

Funding Eligibility Criteria:

Self-SponsoredCompany Sponsored
Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.Singapore Citizens or Singapore Permanent Residentsand course fees fully paid before commencement of training.
Trainee must achieve at least 75% attendanceTrainee must achieve at least 75% attendance
Trainee must pass all prescribed tests / assessments, and attain 100% competencyTrainee must pass all prescribed tests / assessments, and attain 100% competency
SBF reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteriaSBF reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria

Trainee to provide the following details and email to tzeing.lou@sbf.org.sg

1. Identification (ID) Type * (i.e. NRIC, FIN and Others):

2. ID Number*

3. Singaporean or Singapore PR:

4. Name

5. Date of Birth (DoB)

6. Designation

7. Trainee Email (for notification purposes):

8. Trainee Contact Number (for notification purposes):

9. CV/ Resume:

10. Employer Contact Name:
11. SME or Non-SME:
12. UEN Number:
13. Employer Phone Country Code:
14. Employer Phone Area Code:
15. Employer Contact Email:

*For attendance and/or assessment scores to be captured for the trainee as part of the grants disbursement criteria, please ensure both ID Type and ID Number of the trainee are correctly and consistently indicated at “Enrolment” and subsequently at “Attendance” and “Assessment” (if applicable). Otherwise, attendance and/or assessment scores for the trainee will not be captured, and funding will not be accorded.


What you will learn

1. Develop strategic business development plans for target markets by evaluating product and market growth opportunities in alignment with organisational goals

2. Lead in identifying and assessing opportunities against market entry strategies to create long-term business partnerships

3. Direct the negotiation process to secure favourable terms with business partners to achieve desired outcomes

4. Drive customer adoption and sales in target markets by leveraging data intelligence and customising to local needs

5. Facilitate cross-functional relationships and networking to promote collaboration among internal and external stakeholders

6. Evaluate the impact of proposed channel strategies and business targets to obtain buy-in

7. Guide communication to internal stakeholders on opportunities and plans, to garner support

SGD‎1,024.60 (Non-Member)
SGD‎1,024.60 (Non-Member)