Channel Strategies for Market Expansion & Business Growth (SSG Funded)
SBI250014
Overview
In today's ever-changing and competitive business landscape, understanding the intricacies of channel strategies for market expansion and business growth is paramount. This course equips you with the knowledge and skills to navigate different modes of market entry and capitalise on the dynamic world of business and entrepreneurship. Delve into the latest market trends, analyse diverse channel strategies, and formulate strategic business development plans. Consider what it takes to tackle market entry challenges, build valuable business networks, and hone your negotiation and stakeholder management skills. Foster mutually beneficial partnerships that seek to drive your business forward. Join us for this transformative course and steer your business toward another phase of growth!
Event Detail
Minimum Entry Requirements
This course aims to equip business owners and managers in business opportunities development through different modes of market entry for commercialisation and internationalisation. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a more holistic approach to business expansion.
Learners should have at least a Bachelor’s degree or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4.
Methodology
This course will comprise of short lecture, discussion and case study. Learners must bring along their laptop to view their digital handout, pen and personal notebook. SBF will not print physical handout and pen.
Assessment Method
Written Assessment - Case Study = 30 mins; Short Answer Questions = 30 mins.
Assessor-to-Learner Ratio: Min 1:1, Max 1:1. Date of assessment: 15 Jan 2025 Actual time to be advised.
1. Written Assessment (Short Answer Questions) = 30 mins
2. Written Assessment (Case Study) = 30 mins
Assessor-to-Learner Ratio: Min 1: 6, Max 1: 20. Date of assessment: 15 Jan 2025
3. Oral Presentation of Project Assignment= 15 mins
Assessor-to-Learner Ratio: Min 1:1, Max 1:1. Date of assessment: Actual date and time to be advised.
Total Assessment Duration = 1.25 hrs
Course Fee
For courses commencing on or after 19 Aug 2022 | ||||||
Self-sponsored | *Company Sponsored (SME under ETSS) | Company Sponsored (Non-SME) | ||||
Before GST | After GST | Before GST | After GST | Before GST | After GST | |
| For Non-Singaporean/SPR | $ 940 | $ 1024.60 | $ 940 | $1024.60 | $ 940 | $ 1024.60 |
| For Singapore Citizens aged below 40 years and PRs | $ 470 | $ 512.30 | $ 282 | $ 307.38 | $ 470 | $ 512.30 |
| For Singapore Citizens aged 40 years and above (MCES) | $ 282 | $ 307.38 | $ 282 | $ 307.38 | $ 282 | $ 307.38 |
For more information the program, contact Tze Ing at tzeing.lou@sbf.org.sg or Ching Ching at chingching.siow@sbf.org.sg
Other Grant Support
| Support Type | Overview | More Details |
| SkillsFuture Enterprise Credit (SFEC) | Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes. | Click here Support End Date: 30 Jun 2024 |
| Absentee Payroll (AP) | S$4.50 per hour. Capped at S$100,000 per enterprise per calendar | Click here |
| Enhanced Training Support for SMEs (ETSS) | Recognizing the challenges that SMEs may face in sending their employees for training, the Enhanced Training Support for SMEs (ETSS) offers additional support for SMEs in the form of higher course fee subsidies. | Click here |
| SkillsFuture Mid-Career Enhanced Subsidy (MCES) | Recognizing that mid-career individuals may face greater challenges in undertaking training, the Government has implemented this programme to encourage mid-career Singaporeans to upskill and reskill | Click here |
| SkillsFuture Credit (SFC) | SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and lifelong learning. Introduced in 2015, all Singaporeans aged 25 and above will receive an opening credit of S$500. | Click here |
| Workfare Skills Support Absentee Payroll (WSS) | WSS encourages low wage workers to undertake training that leads to more impactful employment outcomes. | Click here |
Funding Eligibility Criteria:
| Self-Sponsored | Company Sponsored |
| Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training. | Singapore Citizens or Singapore Permanent Residentsand course fees fully paid before commencement of training. |
| Trainee must achieve at least 75% attendance | Trainee must achieve at least 75% attendance |
| Trainee must pass all prescribed tests / assessments, and attain 100% competency | Trainee must pass all prescribed tests / assessments, and attain 100% competency |
| SBF reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria | SBF reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria |
Trainee to provide the following details and email to tzeing.lou@sbf.org.sg 1. Identification (ID) Type * (i.e. NRIC, FIN and Others): 2. ID Number* 3. Singaporean or Singapore PR: 4. Name 5. Date of Birth (DoB) 6. Designation 7. Trainee Email (for notification purposes): 8. Trainee Contact Number (for notification purposes): 9. CV/ Resume: 10. Employer Contact Name: | |
Programme/Agenda
What you will learn
1. Develop strategic business development plans for target markets by evaluating product and market growth opportunities in alignment with organisational goals
2. Lead in identifying and assessing opportunities against market entry strategies to create long-term business partnerships
3. Direct the negotiation process to secure favourable terms with business partners to achieve desired outcomes
4. Drive customer adoption and sales in target markets by leveraging data intelligence and customising to local needs
5. Facilitate cross-functional relationships and networking to promote collaboration among internal and external stakeholders
6. Evaluate the impact of proposed channel strategies and business targets to obtain buy-in
7. Guide communication to internal stakeholders on opportunities and plans, to garner support