E-learning: Distribution Channels in Southeast Asia
SBI250046
Overview
This course aims to provide participants with a better understanding of distribution channels in Southeast Asia (SEA). Products from SEA businesses are delivered to customers through distribution channels. By using a distribution channel, the product can be delivered regardless of place.
The world is becoming increasingly global, and going international or even SEA is a daunting task. The course will provide an overview of the main trends and tools that can be used to better meet the needs of the SEA market.
This course will focus on five SEA nations: Indonesia, Malaysia, The Philippines, Thailand and Vietnam, all of which are experiencing incremental growth due to their income levels, population, technology, education, infrastructure, etc.
Event Detail
Learning Methodology
- In this module, learners are required to undergo part (1), part (2), part (3) and (4). In part (3) learners are required to choose THREE countries of interest to learn about the market profile and distribution channels in the selected SEA countries. At the end of each module, learners will be assessed through a quiz.
- Learners are required to participate and answer questions set by the Trainer in TWO discussion threads in the discussion board.
- Upon enrolment, learners will have TWO weeks to complete this course. Typically, learners spend 7 hours to complete the learning and all activities in this course.
- All the above activities must be completed to pass this course.
Learners can choose to start the e-learning anytime and have 1 month to complete the e-learning.
Programme/Agenda
Course Objectives
Upon completion of the course, learners will be able to:
- Define the Distribution Channels and the importance of a distribution channel strategy
- Identify the general types of distribution channels and how it is practiced in SEA
- Describe e-Commerce in SEA as a distribution channel
- Highlight the steps to design and choose the right distribution channelling mix applying to the SEA market
Course Outline
There are FOUR parts in the e-learning module: Learners will learn (1) about the fundamentals of Distribution Channels; (2) e-Commerce as a distribution channel in SEA countries; (3) about the general types of distribution channels including E-Commerce and how it is practiced (Indonesia, Malaysia, Philippines, Thailand, and Vietnam); and (4) about distribution strategies that can be applied in SEA.
Part (1) Introduction to Distribution Channels
Part (2) E-Commerce as Distribution Channels in Southeast Asia Countries
Part (3) The general types of distribution channels including E-Commerce and how it is practiced in:
- Indonesia
- Malaysia
- Philippines
- Thailand
- Vietnam
Part (4) Distribution Channels Strategies in Southeast Asia
WHO SHOULD ATTEND
Target Audience
Managers and individuals who are working towards expanding products/services in these countries - Indonesia, Malaysia, Philippines, Thailand, and Vietnam, or wish to have an understanding of distribution channels and markets in the region.