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Overview

The target sector for Establish TikTok Marketing Strategy Plan to meet business requirement for internationalisation is retail sector and the target markets would be Southeast Asia, China, Africa, Middle East and South Asia. The new digital technologies, a growing e-commerce market and overseas market opportunities are important factors in retail sector. The rapid growing in Internet Retailing market particularly in Outreach and Traffic Optimisation skills likely to become a key sales channel for the sector. Retailers would need to adapt to the evolving landscape by innovating and upskilling their employees. This will enable them to face new challenges and leverage the growth opportunities, both locally and overseas.

The course aims to engage learners, primarily Head of Sales and Marketing department, E-Commerce Director, Marketing Director, Business Owner and others who are involved in the marketing aspect, to develop social media strategy plans by meeting the business requirement of the market. Learners must complete 6 sessions as stated on those dates.

Event Detail

Methodology

This course will comprise of mini lectures, didactic questioning, group discussion, skills practice and reflection.

Assessment Method

  1. Written Assessment – Short Answer Questions. Duration: 20 mins. Assessor-to-Learner Ratio: Min 1: 6, Max 1: 20. Date of assessment: 30 May 24 at 10am.
  2. Written Assignment to be provided to learners during the first session. Learners to complete written assignment at their own premises and submit to trainer at least 4 working days before Oral Presentation Assessment. Submission date for Written Assignment: 4 Jun 24 before 2359 hrs.
  3. Oral Presentation on Written Assignment. Duration: 20 mins. Assessor-to-Learner Ratio: Min 1:1, Max 1:1. Date of assessment: Learners to select one of these dates 5 Jun | 6 Jun | 7 Jun 2024. Actual time to be advised.
  4. Practical Performance. Duration: 20 mins. Assessor-to-Learner Ratio: Min 1: 1, Max 1: 1. Date of Assessment: Learners to select one of these dates 5 Jun | 6 Jun | 7 Jun 2024. Actual time to be advised. Learners that selected one of the dates in Oral Presentation will perform Practical Performance on the same date.

Course Fee

For courses commencing on or after 30 Nov 2022

Self-sponsored

Company Sponsored (SME)

Company Sponsored (Non-SME)

Before GST

After GST

Before GST

After GST

Before GST

After GST

For Non-Singaporean/SPR $ 1,310.62 $ 1,428.58 $ 1,310.62 $ 1,428.58 $ 1,310.62 $ 1,428.58
For Singapore Citizens aged below 40 years and PRs $ 655.31 $ 714.29 $ 393.19 $ 428.58 $ 655.31 $ 714.29
For Singapore Citizens aged 40 years and above $ 393.19 $ 428.58

$ 393.19

$ 428.58 $ 393.19 $ 428.58

Other Grant Support

Support Type

Overview

More Details

SkillsFuture Enterprise Credit (SFEC)

Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.

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Support End Date: 30 Jun 2024

Enhanced Training Support for SMEs (ETSS)

Recognizing the challenges that SMEs may face in sending their employees for training, the Enhanced Training Support for SMEs (ETSS) offers additional support for SMEs in the form of higher course fee subsidies.

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SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Recognizing that mid-career individuals may face greater challenges in undertaking training, the Government has implemented this programme to encourage mid-career Singaporeans to upskill and reskill

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SkillsFuture Credit (SFC)

SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and lifelong learning. Introduced in 2015, all Singaporeans aged 25 and above will receive an opening credit of S$500.

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Workfare Skills Support Absentee Payroll (WSS)

WSS encourages low wage workers to undertake training that leads to more impactful employment outcomes.

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Absentee Payroll (AP)

S$4.50 per hour. Capped at S$100,000 per enterprise per calendar

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Funding Eligibility Criteria:

Self-Sponsored

Company Sponsored

Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.

Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.

Trainee must achieve at least 75% attendance

Trainee must achieve at least 75% attendance

Trainee must pass all prescribed tests / assessments, and attain 100% competency

Trainee must pass all prescribed tests / assessments, and attain 100% competency

SBF reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria

SBF reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria

Trainee to provide the following details and email to jeffrey.kong@sbf.org.sg

  1. Identification (ID) Type * (i.e. NRIC, FIN and Others):
  2. ID Number*:
  3. Singaporean or Singapore PR:
  4. Name**:
  5. Learner's Designation:
  6. Date of Birth (DoB)***:
  7. Trainee Email (for notification purposes):
  8. Trainee Contact Number (for notification purposes):
  9. CV/ Resume:
  10. Employer Contact Name:
  11. SME or Non-SME:
  12. UEN Number:
  13. Employer Phone Country Code:
  14. Employer Phone Area Code:
  15. Employer Contact Email:

*For attendance and/or assessment scores to be captured for the trainee as part of the grants disbursement criteria, please ensure both ID Type and ID Number of the trainee are correctly and consistently indicated at “Enrolment” and subsequently at “Attendance” and “Assessment” (if applicable). Otherwise, attendance and/or assessment scores for the trainee will not be captured, and funding will not be accorded.

Programme/Agenda

Course Objectives

On completion of the course, the learner will be able to achieve the following learning outcomes:

  1. Review business impacts from data analytics insights.
  2. Evaluate local and international business environment and landscape.
  3. Drive profiling of target customers and market segments for marketing campaigns.
  4. Establish scope and goals of marketing campaigns.
  5. Formulate budgetary assumptions.
  6. Monitor and leverage latest technology and consumer trends.

WHO SHOULD ATTEND

Minimum Entry Requirement

This course is targeted at marketing and advertising professionals in Head of Sales and Marketing department, E-Commerce Director, Marketing Director, Business Owner and others who are involved in the marketing aspect in retail sector. Learners have to declare their employment status, organisations they work for or used to work for, the numbers of years of relevant experience in the registration form and declared the information they provided are genuine and current either via CV/ Resume or submit a letter from Head of Human Resource Department of the respective organisation to certify that:

  1. The learner possesses English literacy to manage routine work-related conversations and organisational procedures.
  2. Able to operate a personal desktop computer / laptop. Learner need to be very familiar with Zoom.
  3. Humble and right attitude in learning is crucial before enrolling this course.
  4. Be proactive in learning activities.
  5. Be respectful in the class.
  6. At least a Diploma in Marketing or Business from a local polytechnic or other Private Education Institution.
  7. The learner has served at least two years in sales, marketing or digital marketing role in the organisation.

Learners who do not meet the above requirements will not be admitted for the course. Such entry requirements will ensure that the learners have some working knowledge of the organisation’s marketing campaign programmes and activities to appreciate how the application of the establish TikTok Marketing Strategy Plan to meet business requirement for internationalisation.

Contact Detail

For more information the program, contact 6701 1137 or email: jeffrey.kong@sbf.org.sg