-How to price your product for export

-Concept of Fully-loaded Factory Cost

-Understanding pricing methods (eg. Cost-Plus Pricing; Market-based Pricing; Value-based Pricing)

Learning Objectives

1. Understand export pricing as a strategic business lever
2. Learn how to identify fully‑loaded export costs
3. Apply structured export pricing methods for international markets

Learning Outcomes

1. Explain how export pricing impacts competitiveness and margins
2. Calculate a basic fully‑loaded export cost
3. Construct and justify an export selling price for a target market

Trainer Profile

Boon Ho is the Director, Trade Advisory at RSM Singapore. His professional experience includes trade negotiations, advising companies on Free Trade Agreement (FTA) benefits and international trade optimisation.
Boon Ho is a Tariffs and Rules of Origin trade specialist. He directly participated in negotiating 8 of Singapore’s FTAs as well as the World Trade Organisation’s (WTO) Harmonization Work Programme on non-preferential Rules of Origin. Besides being directly involved in trade negotiations, he also advised Singapore trade negotiators on key industry requests and trade policy issues related to tariffs and rules of origin.
Boon Ho also has past experience advising and developing SME internationalisation capabilities in the food and beverage manufacturing, print and publishing industries. He also attracted global trading companies and helped promote exports centred on Singapore’s global trade hub status.
Prior to joining the Firm, he spent nearly 27 years with the Singapore Government in the defence field and the bulk of his public sector career in the enterprise and trade development agency, where he spent 5 years heading the Tokyo and Los Angeles Offices.

Trainer Profile

Boon Ho is the Director, Trade Advisory at RSM Singapore. His professional experience includes trade negotiations, advising companies on Free Trade Agreement (FTA) benefits and international trade optimisation.
Boon Ho is a Tariffs and Rules of Origin trade specialist. He directly participated in negotiating 8 of Singapore’s FTAs as well as the World Trade Organisation’s (WTO) Harmonization Work Programme on non-preferential Rules of Origin. Besides being directly involved in trade negotiations, he also advised Singapore trade negotiators on key industry requests and trade policy issues related to tariffs and rules of origin.
Boon Ho also has past experience advising and developing SME internationalisation capabilities in the food and beverage manufacturing, print and publishing industries. He also attracted global trading companies and helped promote exports centred on Singapore’s global trade hub status.
Prior to joining the Firm, he spent nearly 27 years with the Singapore Government in the defence field and the bulk of his public sector career in the enterprise and trade development agency, where he spent 5 years heading the Tokyo and Los Angeles Offices.

Export Executive/Manager; Regional Business Development Executive/Manager; Finance Executive/Manager; Logistics Executive/Manager; Mid-Career Participant Looking to Re-skill as a Trade Planner.