Introduction and essentials of google analytics (GA4)
JSI261261
Overview
While Google Analytics 4 (GA4) is the global standard for website tracking, most SMEs barely scratch the surface of what it can do.
Join us for an empowering, practical session tailored for Wholesale Trade businesses, marketers, SME business owners, and decision-makers ready to unlock the real business value hidden in their digital footprint. Demystify the analytics ecosystem and shift from passive visitor counting to confident, data-driven action. You will learn how user interactions connect directly to critical business questions, discover where your biggest customer drop-offs and growth opportunities lie, and see how accessible AI tools can turn complex reports into low-risk, high-impact website improvements.
Through hands-on walkthroughs with the Live Demo Account and real-world scenarios, you will master a repeatable, stress-free workflow to investigate performance signals, evaluate AI-assisted insights responsibly, and walk away gaining a true competitive edge.
Event Detail
- The Fundamental Shift: Why GA4 differs fundamentally from Universal Analytics.
- Hidden Capabilities: Five powerful, underused features hiding in plain sight. Step by Step Guide to set those up.
- Real-World Application: How brands reduce waste, boost conversions, grow smarter. Shows how those set ups have helped brands.
- The Path Forward: A roadmap to using analytics as a competitive edge.
- Other SkillsFuture approved courses related to the topic.
Key Learning Outcomes
By the end of this session, participants will be able to:
✅ Understand the strategic value of GA4 for business growth
✅ Identify underutilised features that can unlock deeper business insights
✅ Apply practical analytics frameworks to improve marketing effectiveness
✅ Build a roadmap for making data-driven business decisions
✅ Explore future skills and workforce development opportunities in digital analytics
Programme/Agenda
| Time | Details |
|---|---|
| 1:30pm - 2:00pm | Registration |
| 2:00pm - 2:10pm | Welcome and Introduction |
| 2:10pm - 2:50pm | The Fundamental Shift: Understanding GA4 and Why It Matters |
| 2:50pm - 3:30pm | Hidden Capabilities of GA4: Five Powerful Features Most Businesses Underutilise |
| 3:30pm - 4:00pm | Refreshments and Networking Break |
| 4:00pm - 4:40pm | Real-World Applications: How Businesses Use Data to Improve Marketing ROI and Conversion Performance |
| 4:40pm - 5:00pm | Building a GA4 Roadmap for Business Growth & Skills Development Opportunities |
WHY SHOULD I ATTEND
Understand What Makes GA4 Different
Many companies have migrated from Universal Analytics to GA4 but have not fully adapted their measurement strategy.
Learn:
- Why GA4's event-based model provides deeper customer insights
- Key differences between Universal Analytics and GA4
- Common mistakes organisations make after migration
- How to build a future-ready measurement framework
Unlock Hidden Capabilities Within GA4
Discover five powerful yet underutilised GA4 features that can transform the way you analyse customer behaviour:
- Custom dashboards and reports tailored to business objectives
- Audience segmentation for deeper customer understanding
- Funnel and path exploration reports
- Conversion tracking and attribution insights
- Predictive analytics and audience-building capabilities
You'll also gain practical guidance on how these features can be configured and applied within your organisation.
Learn from Real Business Use Cases
Explore how businesses use GA4 to:
- Identify high-performing marketing channels
- Reduce unnecessary advertising spend
- Improve website and campaign conversion rates
- Better understand customer journeys
- Make more informed marketing and business decisions
Develop a Data-Driven Growth Roadmap
Move beyond reporting and learn how to:
- Align analytics with business goals
- Build meaningful performance dashboards
- Establish measurement frameworks for growth
- Create a structured roadmap for continuous optimisation
Understand how analytics can become a strategic business capability rather than simply a reporting tool.
Explore Skills Development Opportunities
Participants will also be introduced to relevant SkillsFuture-supported courses and training opportunities that can help strengthen digital marketing, analytics, and workforce capabilities within their organisations.
WHO SHOULD ATTEND
- Business Owners
- Marketing Managers and Executives
- Digital Marketing Professionals
- E-Commerce Managers
- Sales and Business Development Professionals
- HR and Workforce Transformation Leaders
- SME Decision Makers looking to leverage data for business growth
**Priorities will be given to wholesale trade companies. Each company can register up to 2 participants.
Contact Detail
If you have any enquiries, please reach out to June/ Khairil at june.zhang@sbf.org.sg/ khairil.faisal@sbf.org.sg
Tuesday, 6 October 2026 - Tuesday, 6 October 2026 
2:00 PM - 6:00 PM
500 Dover Road, Singapore 139651