During this 1 day session, participants will be guided on the following :

1. Introduction

• Discovery session – Understanding your AI readiness and current AI adoption to drive sales successes
• Icebreaker activity – Collaborative Sales workflow mapping – gaps and challenges

2. Fundamentals for Successful AI in Sales

• Overview of the Current AI Landscape

Navigating the wave of emerging AI technologies and trends, and their impact on the sales function

• Importance of Data-Readiness

Building a robust data foundation to ensure AI-driven sales strategies are accurate, and well-structured for actionable insights

• Understanding AI Limitations

Understanding risks associated with data bias, ethical challenges, and balancing the lack of emotional intelligence and human touch in sales leadership

• Data Security Essentials

Best practices for data protection for sensitive IP / customer information, and regulatory compliance to data privacy standards

3. AI Quick Wins for Sales

Deep dive into these key sales areas – The challenges and how best to leverage AI and automation for competitive advantages:

• Sales Prospecting

AI-driven tools and features to analyse large datasets and identify high-potential leads through predictive analytics and intent data.

• Lead Qualification

AI-powered lead scoring automation to prioritise the best-fit leads for you and your sales team.

• Needs Assessment & Objection Handling

AI sentiment analysis for deeper discovery of customer needs and pain points. AI support for objective handling for more effective customer engagement.

• Proposal & Quote Preparation

AI automation of proposal generation with customised pricing and terms based on customer data and market conditions. Account performance dashboards for upselling or cross-selling opportunities.

• Sales Training

AI advantages with onboarding acceleration, personalised learning paths, real-time coaching, and even simulated sales scenarios for a risk-free practice.

• Proactive Pipeline Attrition Management

Early AI prediction of at-risk leads, and automation of targeted re-engagement strategies and recommendation of personalised actions for sales to improve conversion rates.

4. Breakout Activity – Leveraging AI across the Sales Lifecycle

Objective: Explore practical AI applications in different stages of the sales process above and brainstorm strategies to integrate AI effectively.

Group Discussion: To develop an AI action plan that includes clear, measurable success criteria

Group Presentation & Feedback: Sharing of AI action plan for peer-to-peer learning and constructive feedback

5. Final Q&A

Note : This is a full day hands-on practical workshop with interactive group discussions in-between. Participants are expected to have their Google Gemini, DeepSeek and ChatGPT 3.5 sign-in account ready before class starts.

At the end of the workshop, participants would be able to learn about :

• Personalization Techniques: How to use generative AI to craft tailored emails, proposals, and pitches that resonate with clients' needs and preferences
• Data-Driven Insights: Leveraging AI tools to analyze customer data, identify trends, and discover new business opportunities
• Automation: Streamlining routine tasks such as follow-up emails, lead generation and query handling to save time and boost efficiency
• Customer Interaction Simulations: Practicing and improving communication strategies through AI-driven simulations of client conversations
• Content Creation: Generating engaging marketing materials, presentations and sales collateral quickly and effectively

Participants would be able to harness AI to enhance productivity, improve client engagement and achieve better sales outcomes

This workshop is specially designed for sales and business development professionals seeking to elevate their performance through generative AI tools and techniques. It is ideal for those involved in client engagement, lead generation, strategic decision-making and uncovering new business opportunities. This workshop provides valuable insights and practical skills to allow learners to harness the power of generative AI effectively.