• Facilitate structured 1-to-1 B2B meetings

• Support cross-border distribution and sourcing partnerships

• Strengthen Europe–Singapore business collaboration in F&B and Hospitality sectors

• Generate potential partnership facilitation leads

EU Companies – Product Categories

• Wine Producers

• Meat & Delicatessen Products

• Edible Oils (e.g. Olive Oil)

• Dairy Products

• Fruits & Agricultural Products

• Confectionery & Sweets

• Beverages

• Condiments & Sauces

• Frozen Food Products

• Alcoholic Spirits

• Pasta Products

• General Food Products

EU Series: Food & Hospitality B2B Business Matching Session
Day 1: 20 April 2026 Monday | 2:00 PM – 6:00 PM | SBF

Attention: Singapore companies will receive a separate registration B2B link (B2Match) to connect with Europeans prior to the meeting.

You will also receive an option to register at the FHA pavilion booth as well via the link.

[Day 2] 21 April 2026 Tuesday: 14:00pm–18:00pm @FHA Booth
[Day 3] 22 April 2026 Wednesday: 10:15am–12:15pm and and 14:00pm–18:00pm @FHA Booth
[Day 4] 23 April 2026 Thursday: 13:00pm–15:30pm @FHA Booth

Note: Programme is tentative and subject to change.

Below is the tentative programme for 20 April 2026 Monday at SBF Level 6

• Connect directly with 50 European companies through pre-arranged one-to-one meetings
• Secure targeted business discussions with potential partners
• Explore concrete distribution and expansion opportunities
• Gain insights into the EU food and hospitality market
• Build meaningful commercial partnerships between Europe and Singapore

All registrations are subject to pre-screening and approval by the organiser to ensure relevance of business matching. Payment instructions will only be sent upon successful approval of registration.

This event is designed for decision-makers, buyers, importers and senior representatives from companies operating in the following sectors:

• Food Manufacturing
• Beverage Manufacturing
• Food & Beverage Services
• Hospitality & Hotels
• Food Wholesale & Trading
• Food Import & Distribution
• Retail (Supermarkets & Specialty Grocers)
• Wine & Alcohol Distribution
• Cold Chain & Food Logistics
• Warehousing & Storage (Food Grade)
• Supply Chain & Procurement Services
• Food Franchising & Brand Expansion

Senior management, procurement heads, category buyers, sourcing managers and business development leaders seeking cross-border partnerships and European market opportunities are encouraged to attend.

Please Note:

By Registering for this event, you agree that your name, title/designation and company may be shared with SBF's Instituitional Partners from Europe Comission including trade promotion bodies and official business delegations, for the purpose of event registration and post event follow up