Introduction
This course aims to highlight the importance of business strategy and value chain mapping to identify areas of competitiveness and gaps and to leverage information gained to be successful in the e-commerce space. Participants will be able to better understand value design, define and apply the tools and resources available from different perspectives in the e-commerce arena.
Course Objectives
By the end of this course, the
participants will be able to:
· Define the essentials of business strategy and value
chain mapping and how to assess competitive positioning through research and
analytics, as it relates to e-commerce.
Learning Methodology
7 hours of generic business strategy mapping and e-Commerce program focusing on collaborative e-learning approach, with self-paced online training and quizzes.
Course Outline
1.
Business strategy fundamentals and introduction
a. Business strategy mapping and
value chain mapping
·
Business strategy mapping foundations and
perspectives in a strategy map
·
Impact of business strategy mapping in an organization
· How to create a business strategy mapping
using research and analytics
·
Value chain mapping foundations and its importance on business strategy
mapping in relation to e-commerce
2.
E-commerce fundamentals
a. E-commerce business model overview
and strategies
·
E-commerce introduction and
fundamentals
·
Business model types and
differences
b. E-commerce
business revenue model
·
Types of business models and descriptions
c.
Six pillars of E-commerce marketing
strategy
·
Different models of marketing
strategy modalities
·
Advantages and disadvantages
d. E-commerce competitive positioning
·
Competitive analysis-internal and external research
and analytics
·
Methods for delivering competitive value and
positioning
e. E-commerce
psychology
·
An outline of psychology basics
·
Influence of psychology on
e-Commerce
f.
Impact of Culture on e-Commerce
·
Underlying tones of culture in
e-commerce strategy building
3.
Discussion
Board
4.
2-hour
Webinar on SME e-Commerce strategies and trends
Administrative
Details
- Please log on with your Username and
Password to register. If you do not have an existing account with Singapore
Business Federation (SBF), please create one for registration.
- Upon registration, you can make
payment directly by PayPal (Credit / Debit Card), PayNow Corporate or Bank
Transfer. An auto e-acknowledgement and invoice will be sent to your registered
email.
- No cancellation is allowed upon
registration but attendance by a replacement delegate from your company due to
exigency could be facilitated. Please notify SBF of this change, by giving at
least 3 working days’ notice prior to the date of the workshop to enable
logistical arrangements for the replacement.
- Full payment must be received prior to
the date of the workshop to guarantee your place.
- Admission into the workshop is only
allowed if payment / proof of payment has been received prior to the date of
the workshop.
- Participants will still be liable for
payment in the event of no-show on actual day of the workshop.
- SBF reserves the right to cancel,
postpone, reschedule or make any adjustments to the workshop where necessary
Payment
Options:
Select one of the
following electronic payment options available (Please key in the invoice
number for our reference)
- PayPal (pay by Credit or Debit card)
- PayNow
Corporate (UEN: T02SS0073H)
- Bank
Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
- Billing
Organisation via UOB or DBS Website/Mobile app
Ref No.: SB220170A