Virtual Learning_E-commerce Strategy (Part 2)



This virtual learning is a continuation of the E-commerce Strategy E-learning course where the participants will get to enumerate the different business models in e-commerce and strategies that can be employed to have a successful e-commerce business and the status of e-commerce in Southeast Asia (SEA).  With this framework, the participants will gain awareness and understanding on how they will be able to assess and integrate e-commerce to their business strategy. 


Course Objectives

By the end of this course, the participants will be able to:     

  • Explain the e-commerce business model and other essential components, including its revenue model and e-commerce strategy pillar and how can a country culture shape the e-commerce industry
  • Describe the e-commerce industry for SEA and its countries
  • Apply business strategy and value mapping to incorporate e-commerce model to businesses 

Learning Methodology
7 hours of virtual learning focusing on SEA specific e-Commerce topics which will be conducted through virtually supported by a certified facilitator to strengthen understanding.  

Course Outline

1.       Integrating e-commerce to business strategy for SEA

·       E-commerce overview in SEA

·       SEA top e-commerce platforms and retailers

·       SEA compelling opportunities and important e-Commerce challenges for the future

·       SEA e-commerce spends by category

·       Overview of SEA culture and its effect to e-commerce strategy building


2.       Specific e-commerce SEA countries practices and trends

·       Applicable e-commerce business models and marketing strategy for SEA specific countries

·       Competitive positioning models in SEA specific countries


3.       Applying business strategy mapping to SEA e-commerce businesses

·       Integration modelling of e-commerce using business strategy mapping


Administrative Details

  • Please log on with your Username and Password to register. If you do not have an existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, by giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the date of the workshop.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  • PayPal (pay by Credit or Debit card)
  • PayNow Corporate (UEN: T02SS0073H)
  • Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
  • Billing Organisation via UOB or DBS Website/Mobile app


Ref No.:  SB220171


1/27/2022 9:00 AM - 5:00 PM

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