Virtual: Monitor Mktg Workflow for Internationalisation

Actively analysing your workflows means constantly improving your automated processes and determining what content needs to be changed or supplemented to increase conversion.  In this session, you will learn how to optimize your workflow.

This e-workshop will provide the employee with the knowledge, skills, and attitudes required to implement a marketing automation strategy in their organisation that seeks expansion with business venture abroad.

This synchronous e-learning is one part of Marketing Automation Strategy for Internationalisation which cover three hours per session of the following learning outcome.

Learning Outcomes
At the end of the lesson, participants should be able to:

  1. Analyse your performance workflow journey.
  2. Conduct an A/B testing (bucket testing or split-run testing).
  3. Optimise your workflow journey.

Target Audience

  • Social Media/ google account
  • Digital Literacy Level: Understanding how to use web browsers, search engines, email, text, Photoshop, PowerPoint, video creation/editing software
  • WPLN Level 6 for English & Mathematic
  • Anyone in marketing or business who wants to apply digital marketing strategy for their company.
  • Anyone involved with the management of digital channels as a digital marketing specialist.
  • Any freelancer who wants to market their services using digital marketing channels.

Learning Outlines
The entire outlines for Marketing Automation Strategy for Internationalisation are:


Description of Learning Units (LUs)

Click Course Date for per session basis.


LU 1: Discover Inbound Marketing and Marketing Automation
Topic 1: Introduction to Inbound Marketing/Marketing Automation




LU 2: Formulate Marketing Objective for Buyer Persona
Topic 2: Identify the Goal for Marketing Automation
Topic 3: Identify the Audience you want to Nurture




LU 3: Develop Content Strategy for Each Customer Journey
Topic 4: Create and promote practical content for each stage of the buyer's journey




LU 4: Develop Marketing Automation Workflow for Internationalisation
Topic 5: Setup successful workflows throughout the buyer's journey




LU 5: Monitor Marketing Automation Workflow for Internationalisation
Topic 6: Analyze and optimize workflows.




LU 6: Review Marketing Automation Platform for Internationalisation
Topic 7: Practices on Marketing Automation Platform



The above 6 sessions are standalone topics and participants could choose which session are relevant to them. For participants that are interested to register the entire full suite of Marketing Automation Strategy for Internationalisation with discounted fees, click here for to register.

For more information the program, contact 6701 1137  at [email protected] 

Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  1. PayPal (pay by Credit or Debit card)
  2. PayNow Corporate (UEN: T02SS0073H)
  3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

8/15/2022 9:00 AM - 12:00 PM

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