In this course, you will dive deeper into the "Forgotten P"
Place. In marketing, this "place" is the marketing channel. Channel
function, design and strategy will all be explored and applied to real-life
cases. You will define marketing channels and learn how to leverage them to
deliver messaging to potential consumers.
Finally, you will dive into the world of international marketing and
distribution through the usage of channel expansion strategies. Discover the
nuances of global markets, recognizing and identifying the types of global
organizations and exploring the pros and cons of globalization.
Should Enroll in This Course?
This course is designed for professionals in any business or functional
area that require a top-level understanding of marketing to make informed
strategic business decisions for their companies. This includes people involved
in making decisions about products and services, pricing, promotion, and
placement; those who need to interact with the marketing function and its
managers; or those working in small organizations or business units without a
formal marketing team. Entrepreneurs and executives who need strategic
marketing knowledge to inform product planning and positioning will also
benefit from this course.
In this eCornell course, you will define marketing channels and learn
how to leverage them to deliver messaging to potential consumers. You will
further develop these channels and use channel expansion strategies to address international
marketing and distribution.
- Please log on with your Username and
Password to register. If you do not have an existing account with Singapore
Business Federation (SBF), please create one for registration.
- Upon registration, you can make
payment directly by PayPal (Credit / Debit Card), PayNow Corporate or Bank
Transfer. An auto e-acknowledgement and invoice will be sent to your registered
- No cancellation is allowed upon
registration but attendance by a replacement delegate from your company due to
exigency could be facilitated. Please notify SBF of this change, by giving at
least 3 working days’ notice prior to the date of the workshop to enable
logistical arrangements for the replacement.
- Full payment must be received prior to
the date of the workshop to guarantee your place.
- Admission into the workshop is only
allowed if payment / proof of payment has been received prior to the date of
- Participants will still be liable for
payment in the event of no-show on actual day of the workshop.
- SBF reserves the right to cancel,
postpone, reschedule or make any adjustments to the workshop where necessary
Select one of the
following electronic payment options available (Please key in the invoice
number for our reference)
- PayPal (pay by Credit or Debit card)
Corporate (UEN: T02SS0073H)
Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
Organisation via UOB or DBS Website/Mobile app
Ref No.: SB230017