Workshop for SPH on Business Growth via Facebook Marketing

Facebook (FB) is an essential marketing tool for business in any industry. FB marketing allows businesses target the audience based on demographics, interests, and behaviors to reach out for potential customers

This is a 17.5-hour e-course (5 sessions x 3.5 hours each) will able participants to develop FB marketing strategy. The participants will develop with practical FB marketing strategies which include fundamental of FB marketing, creating Ads & Page, campaign management, conversion tracking to remarketing.

The e-course also includes additional segment on Facebook Live, the participants will learn tips & tricks how to conduct FB Live efficiently.

Develop a proven marketing strategy and efficiently execute marketing campaign via Facebook Marketing platform.

Workshop Outcomes:
At the end of the course, participants should be able to:

  1. Develop Buyer’s Persona for Facebook Ads
  2. Develop a proven Facebook Marketing Strategy
  3. Plan for Campaign Budget Optimization for Facebook Marketing
  4. Create a lookalike audience & Facebook pixel for retargeting
  5. Develop a good User Generated Content to grow business for Facebook Marketing

Total Duration for Five Sessions: 17.5-hour

Short lectures interspersed with discussions and group activities to develop Buyer’s Persona for Facebook Advertisements by creating Facebook page, develop campaign structure with Ad set setting, apply Campaign Budget Optimization, create Facebook pixel for retargeting and create user generated content to grow business via Facebook platform.

SPH Participants are encouraged to bring along a tablet/laptop to access documents for respective products or services.

Note: It will be conducted via Virtual Platform.
11/24/2021 8:30 AM - 12:30 PM

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