Virtual: Integrating Instagram Mkg for Internationalisation


Overview
Social media has become an essential marketing tool for both retail and traditional businesses. When done right, it brings our customers to “Know, Like and Trust” our business and brands.
If you do not have a professional looking social media profile today, customers, clients and business partners might not take you seriously. They may even choose your competitors over working with your business because your competitor is both active on social media, and has a professional social media profile.
There are currently more than 3 million active Instagram users in Singapore. Many customers today want to follow and engage with brands on Social Media before deciding to purchase.
So if you’re still on the fence with Instagram Marketing, a platform of opportunities for businesses big or small to stand out from the crowd and to help customers know more about you, your business products and or services, join our Digital Marketing Specialist, Charmaine Lee on a 3 session Instagram Marketing and Advertising Workshop!
Each session is 3.5 hours long, and Charmaine will start the first session with practical Organic Instagram Marketing Strategies to help you Grow your business with better Instagram Marketing messages, best practices and strategy.
The second session “Impress Your Customers with Eye-Catching Social Media Graphics” is to introduce why visuals play a huge role in Social Media Marketing today (not just Instagram), and how Canva can play a big role in helping you stand out on Instagram.
Finally, the third session concludes why Instagram Advertising is the key to success with Instagram Marketing, and helping you reach customers effectively especially if you would like to Internationalize your Business!

The 3 sessions are:
  • Grow Your Business with Better Instagram Marketing (Course Date: 11 Apr 2023)
  • Impress Your Customers with Eye-Catching Social Media Graphics (Course Date: 12 Apr 2023)
  • Internationalize your Business with Instagram Advertising (Course Date: 13 Apr 2023)

Charmaine loves this amazing social media platform, and strongly believes in walking the talk when it comes to Digital Marketing. You will agree once you’ve seen her agency’s Instagram profile @skydigitalagency (check it out!)
Pre-requisite for the course:

  1. Have a personal Instagram account and use Instagram at least twice a week to post (pho-to/video) and/or engage with other accounts post.
  2. You should have a business account you’re managing either as an individual, employee or business owner.

Learning Objectives
After the workshop, participants should be able to:

  1. Learn why Instagram for Business is essential for retail and service sectors business and how Instagram is relevant for both B2B and B2C marketing via real life case studies.
  2. Discover business considerations, benefits, features and functions of Instagram compared to Facebook and YouTube marketing.
  3. Explore Instagram Audits together with the trainer to find out the opportunities for organic discoverability through Content and Hashtag strategy.
  4. Gain hands-on experience to optimize your Instagram Business profile bio description and bio link for better discoverability and search-ability.
  5. Use Content Ideation Tools to generate social media content ideas (which will be your secret tool) to grow your brand awareness on Instagram.
  6. Plan for a 2 to 4 week content strategy during the workshop with the help of content ideation tools
  7. Map S.M.A.R.T. social media goals for your business.
  8. Gain hands-on experience with hashtag research and strategy, understand common myths with hashtags on Instagram
  9. Learn about inbound marketing strategies that will attract customers to you
  10. Learn why integrated social media marketing strategy is key to success on Instagram Marketing and Advertising
  11. Gain hands-on experience to design Instagram Marketing graphics on Canva with best practices and design theories shared by the Trainer to help you stand out from the crowd!
  12. Learn about corporate colour application in Instagram graphics with the help of Canva design tools
  13. Learn how design plays a huge role in click through rates (CTR) and conversion of a customer online.
  14. Learn about Instagram ad formats and how Instagram advertising is the key to Instagram marketing success
  15. Learn key takeaways from Instagram case study ads
  16. Explore return on advertising spend (ROAS) a practical activity together with the trainer on your Instagram advertising budgets and ROAS
  17. Explore advertising funnels and learn how to setup Instagram Ads to bring your potential customer through awareness, consideration and decision stages
  18. Q&A with the Trainer on your Instagram marketing and advertising questions

Methodology

  • Presentation Power Point Slides Presentation
  • Demonstration via Mobile Screen share
  • Discussion and Q & A.
  • Canva simulation.
  • Instagram Live Demo by Trainer (Browser and App)

Who Should Attend
Professionals in marketing, communications, social media management, entrepreneurs, business owners and budding content creators, individuals who are keen to leverage Instagram marketing for B2B and/or B2C purposes.

Trainer Profile

 

Date:

11 Apr | 12 Apr | 13 Apr 2023

Time:

9am - 12:30pm

Venue:

Virtual Learning Platform

Cost / Person:

$540.00 / SBF Member; $648.00 /  Non-Member (incl. of GST)

 

Fees include E – Course Handout.

 

Upon completion of the workshop, each participant will receive

 

e - Certificate of Completion.

 

For more information the program, contact 6701 1137 at [email protected]

Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:

  1. Select one of the following electronic payment options available (Please key in the invoice number for our reference)
  2. PayPal (pay by Credit or Debit card)
  3. PayNow Corporate (UEN: T02SS0073H)
  4. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

 
 
When
4/11/2023 9:00 AM - 4/13/2023 12:30 PM

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