Discover Actionable Insights from Your Data


Data mining encompasses a range of computer technologies aimed to turn your data into insights to improve business performance.

Discover actionable insights from data to meet business objectives using descriptive, predictive and prescriptive analytics. Understand what has happen to your business, discover why it happen and how to harvest and monetise your data and find solutions to the problem. 

Programme Outline

  • Introduction to data mining and AI concepts
  • Learn practical strategies on how to leverage on Descriptive, Predictive and Prescriptive Analytics
  • Discover actionable insights from data and customer behaviour
  • Leverage on data to enhance customer experience and increase profits
  • Practical hands-on session

Trainer’s Profile
Irene Boey
Consulting Director, Integral Solutions (Asia) Pte Ltd & Adjunct Lecturer at NUS

Irene has more than 23 years of practical experience in enabling businesses to benefit from Artificial Intelligence, Machine Learning, Data Mining and big data.  With a Marketing Degree and MBA specialising in Entrepreneurial Management, Irene trains business users on how to leverage on data to derive insights to achieve higher ROI on direct marketing programs, discover cross selling opportunities, derive insights in bundling of products, offering the right products to the right target group at the right time through the right distribution channels.  She has led and implemented numerous successful big data projects in various industries and has accumulated good collection of business best practices in Business Analytics and Data from different industries.  

She has led the national survey to explore SMEs and E-business in Singapore. She is also the Singapore researcher for APEC’s ‘Capacity Building for APEC Women’s Entrepreneurs in the Age of the 4th Industrial Revolution’ 2018.  Through her research and business projects, she has acquired a wealth of experience in relation to business issues in SMEs.  Irene is also the adjunct lecturer at NUS. Irene is also the Vice President of Strategies & Development at Association of Small & Medium Enterprises (ASME).  She is the Chairman of the SME Talent Program and the SMECentre@ASME, the latter set up by Enterprise Singapore to provide more holistic and comprehensive business advisory and assistance services to local entrepreneurs and SMEs.


Date
Time
Venue

Fee Per Pax
(inclusive of GST)


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25 February 2019 (Mon)
9:00 am - 5:00 pm

160 Robinson Road #06-01, SBF Center
Singapore 068914
SBF Member - $428
Non-Member - $535

Fee include course materials, lunch & tea breaks
Upon completion of the workshop, each participant will receive a certificate of attendance

     

 

Administrative Details 

- Please log on to https://login.sbf.org.sg/SBFPortal/Sign_In.aspxwith your Username and Password to register. Please create an account for registration if you do not have an existing account with Singapore Business Federation (SBF).
- Upon registration, you can make payment using credit card via our online payment platform. An auto e-acknowledgement and invoice will be sent to your registered email.
- No cancellation is allowed upon registration but attendance by a replacement delegate from your company is welcomed. Please notify SBF of the change giving at least 3 days’ prior notice to event date to enable logistical arrangements for the replacement to be made.
- Full payment is required with registration and must be received prior the workshop to guarantee your place. Participants will only be admitted if payment/proof of payment has been received prior to the workshop or on event day.
- Participant will still be liable for full payment in the event of no-show on actual day of the workshop.
- SBF reserves the right to cancel or make any adjustments to the workshop.

Payment Details

1) Electronic Payment
Internet banking services with UOB or DBS via Billing Organization.

2) VISA/MASTERCARD Terminal
Payment can be made via our VISA/MasterCard terminal in our office

3) Cheque Payment
Please cross your cheque payable to Singapore Business Federation and mail it to 160 Robinson Rd #06-01, SBF Center, Singapore 068914
Indicate the Invoice number, Company and Participant name at the back of the cheque.


If you have registered less than 5 working days before the event date, please bring along the cheque on the day of workshop.

For more information, contact Josephine Lin at [email protected]    l    6701 1131

Note : To safeguard the well-being of all participants, we advise members who are feeling unwell to refrain from attending the workshop.

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

When
2/25/2019 9:00 AM - 5:00 PM
Where
160 Robinson Road #06-01 SBF Center 068914

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