Leveraging on AI & Machine Learning (POSTPONED)


In our data-driven world today, it is factually right to term data as the new currency and how Artificial Intelligence (AI), Machine Learning (ML) play an enormous role in our businesses. However, despite these, there are still many misconceptions that surrounds AI which have led to the waste of many precious resources.

Through appropriate use of AI and Machine Learning, you will get to learn the use of business analytics for more effective marketing programmes, better resource allocation and customer services. This will also allow discovery of cross selling opportunities, drawing of intelligent conclusions through data mining and generating business-specific insights to formulate strategies for more effective results.

Course Outline

  • Introducing Artificial Intelligence (AI), Machine Learning and Data Mining - debunk myths and clear doubts
  • Differences between Narrow AI and General AI
  • Learn practical data strategies and what/how businesses can do with Artificial Neural Network, Deep Neural Network, Clustering and Segmentation to increase revenue and Life Time Value (LTV)
  • Leveraging on appropriate AI, Machine Learning and Data Mining technologies to discover actionable insights and increase opportunities for cross selling, hit rates for target marketing
  • Practical hands-on session to play with sample data, identify profiles of target audience, spot trends to get better returns on investment
  • Discuss practical AI applications for various industries and its impact on their businesses


Participants will gain useful knowledge on how businesses can leverage on the use of data and AI to provide valuable information, strengthen their business capabilities to gain business edge. They will learn how to garner advantage through the different kinds of intelligence in order to improve their business performance. They will be able to make good sense of data to help them progress in their organisation's digital transformation journey.

Who Should Attend

Business leaders/owners, Data Analysts, Marketers who seek to understand the disruption of new-fangled technology and the interconnection between processing data and what goes behind AI and Machine Learning in order to solve problems and deliver meaningful outcomes for their organisation.

Trainer Profile

Irene Boey
Consulting Director, Integral Solutions (Asia) Pte Ltd & Adjunct Lecturer at National University of Singapore (NUS)

With more than 23 years of practical experience in enabling businesses to benefit from Artificial Intelligence (AI), Machine Learning, Data Mining and big data, Irene has amassed good experience of best business practices in Big Data, Business Analytics and Artificial Intelligence from a wide array of industries (including Banking & Finance, Telecommunications, Wholesale & Retail, F&B, Education and Manufacturing). Armed with a Marketing Degree and a MBA specialising in Entrepreneurial Management, Irene trains business leaders/users on how to leverage on data to derive meaningful insights to achieve higher ROIs on direct marketing programs, discover cross selling opportunities, gain insights in bundling of products, offering the right products to the right target group at the right time through the right distribution channels.  She has led and implemented numerous successful big data projects in various businesses and across different industries.  

She has led the national survey to explore SMEs and e-business in Singapore. She is also the Singapore researcher for APEC’s ‘Capacity Building for APEC Women’s Entrepreneurs in the Age of the 4th Industrial Revolution’ 2018.  Through her participation in research and business projects, she has acquired a wealth of experience in relation to business issues in SMEs.  An adjunct lecturer at NUS, Irene specialises in Data Mining and the application of AI for Customer Acquisition & Retention for more than 5 years. She developed and taught Singapore WSQ Certified Course "NICF - Enhanced Customer Acquisition and Rentention : An Information-Centric Approach" which helps Marketers and Analysts in their data work.  

Irene is also the Vice President of Strategies & Development at Association of Small & Medium Enterprises (ASME).  She is the Chairman of the SME Talent Program and the SMECentre@ASME, the latter set up by Enterprise Singapore (ESG) to provide more holistic and comprehensive business advisory and assistance services to local entrepreneurs and SMEs.