This is a 1-day virtual learning programme. Upon successful registration and payment, registrants will be sent a web link and access details of the workshop.
Overview
Google is a dominant force in a US$330 billion industry. Whether you are planning to run a brand awareness campaign, a conversion campaign or a re-marketing campaign, Google Ads Display can assist in achieving your marketing objectives. Customer journey of your products and services matter and its importance is relative to online advertising esp. Google Ads Display (web banners).
If you have not used Google Ads Display to run web banners as part of your promotional mix, then now is the time to have the perfect reason to look closely at this platform to push your products and services out into the market
Course Outline
The purpose of this course is to turn novices into users knowledgeable in the following key areas of Google Ad display marketing (web banner) :
- Framework to identify your customer segmentation and value proposition*
- Creating Google Ads Display campaign structure
- Advertising units specific to Google Ads Display
- Google Ads Display campaign set-up, planning and implementation
- Google Ads Display campaign optimisation and reporting
Requirements :
* Participants need to create/have a Gmail account ready for this workshop
* Participants are to practice illustration using their own brand/product/service in all hands-on activities
Learning Objectives
After this practical hands-on workshop, participants will be able to plan, implement and measure a basic marketing campaign through maximising the power and potential of Google Ads Display in your business
Who Should Attend
Business owners/leaders, marketers, sales personnel, strategic & business development executives, brand owners.
Trainer Profile
Nick Goh
Nick Goh brings with him over 23 years of branding, advertising, marketing experience, having worked with major international agencies and notable brands worldwide. He has also been a judge for prestigious media award shows and has been conducting digital related programmes for industrial practitioners working in major creative agencies and brands with the Association of Accredited Advertising Agents in Singapore.
Administrative Details
- Please logon to https://login.sbf.org.sg/sbf with your Username and Password to register.
- Please create an account for registration if you do not have an existing account with Singapore Business Federation (SBF)
- Upon registration, please make payment using Credit Card via online payment platform. Auto e-acknowledgement and invoice will be sent to your registered email.
- No cancellation will be allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of the change with at least 3 working days’ notice prior to event to enable logistical arrangements for the replacement.
- Payments are required with registration and must be received prior the event to guarantee your place.
- Participants will only be admitted if payment/proof of payment has been received prior to the event or on event day.
- You will still be liable for the payment in the event of no-show on actual day of the event.
- SBF reserves the right to cancel or make any adjustments to the event.
Other Payment Modes:
- Electronic Payment (Preferred payment mode. Document reference - Please key in 8-digit invoice number)
Corporate PayNow (UEN: T02SS0073H),
Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
Billing Organisation via UOB or DBS Website/Mobile app
- VISA/MASTERCARD Terminal
Payment can be made via our VISA/MasterCard terminal in our office
- Cheque Payment
Please cross your cheque payable to Singapore Business Federation and send it to:
160 Robinson Rd #06-01, SBF Center, Singapore 068914
Please indicate the Invoice number, Company and Participant(s) name(s) at the back of the cheque.
If you have registered less than 5 working days before the event date, please bring along your cheque on the day of event.
Ref No: SB200707
DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your situation, please inform our staff.