CSR in Action: Biz Impact Training


The notion of Corporate Social Responsibility (CSR) is not well received and understood by many SMEs. To many of the SMEs, CSR relates to charity and charity is about writing a cheque to donate.

However, CSR is much broader than donations/charity/events. It has to be imbedded into your business, the way you do business. If this is done properly, CSR will lead to better business and better financial outcome.

This training is designed to promote and enhance adoption of CSR and encourage corporate giving in Singapore, focusing on contributions from SMEs and collectively to build an inclusive Singapore.

  • Aware and excited about the significant evolution in the world of CSR. Today, the terms that are being used include:

Purpose            | Social impact              | Shared values
Sustainability   | Business for good     | Social entrepreneurship

  • Focus on social impact, inclusiveness and community, rather than the environment.
  • Attitude as an SME, towards CSR as creating long term positive business impact
  • Different ways and options of moving forward with CSR initiatives
  • Tools to help measure your progress, and map your journey forward

Course Outline

The training will be conducted online over 4 sessions, facilitated by trainers who are established locally and internationally in CSR.

Learning Objectives

After the workshop, participants should be able to:

  • What is CSR – Biz Impact; Why do this? Does it really work?
  • Measuring – tools to help measure your progress 
  • Building a Community-Driven Development 
  • Creating a Community Roadmap – mapping your journey forward
  • Impact Models

Who Should Attend

Business Owners, Directors, Senior managers, CSR managers and managers of companies who are interested to start or are already conducting some form of CSR engagements/activities.

*Please noted that we are prioritising companies, whom will benefit more from this training, with 50 to 200 employees and have intention to start or have some form of CSR activities (NOT companies that already have CSR as an integrated part of business strategy.

Trainer Profile

Ms Michelle Lim

Judge for the Singapore Media Awards
Board Member of International Charity Organisation Solution to End Poverty
Serial Entrepreneur featured in the Straits Times. Xin Min Daily, FM93.8 and The Edge Singapore

In late 2012, she initiated Make-The-Change - a social enterprise that engaging design students and gurus to help NGOs in creative execution for campaign or fundraising. In short 3 years, her MTC has helped 75 organisations in various type of marketing campaigns and design execution, 40 skilled-designers and directors were activated for pro-bono services.

Mr Thomas Ng

Prior to starting-up Genashtim, Thomas had spent 25 years as a senior international executive, in roles like Regional MD, CEO, and Country Manager, with major multinational companies, in Europe, Asia, and Australia.

Leveraging technology and the internet, Genashtim operates entirely on the cloud with almost 90% of its staff being people with different disabilities, working from the comfort, safety and convenience of their homes across more than 10 countries. For what it does, Genashtim has received recognition from many international organizations like UNESCAP, the ICEVI, The Nippon Foundation and BCorp.

Ms Quek Shiyun (Shyn)

Shyn led the design of Singapore's national framework for corporate giving "Company of Good 4I Framework" which guides companies on how to give back more strategically, sustainably and impactfully. She has involved in the design, development and delivery of content and curriculum for various workshops, talent development programmes, initiatives and conferences/seminars on corporate doing good.

Shyn has also served previously in a regional private family business and foundation, driving the adoption of Michael Porter
's "Creating Shared Value" for the entities under its wings.

Mr Lenard Pattiselanno

Over the course of his career, Lenard has come to appreciate the importance of nurturing organisations worthy of people's commitment. He believes in servant leadership and has been involved in several organsational development projects over the years.

Before joining NVPC, Lenard was at Sport Singapore where he had the opportunity to lead various divisions. Prior to that, Lenard served the Republic of Singapore Navy (RSN) for 13 years. He is also a 'long suffering' fan of the club with the theme song of "You'll Never Walk Alone".

Administrative Details

  • Please logon to https://login.sbf.org.sg/sbf with your Username and Password to register. 
  • Please create an account for registration if you do not have an existing account with SBF
  • No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of the change with at least 3 working days’ notice prior to event to enable logistical arrangements for the replacement.
  • You will still be liable for the payment in the event of no-show on actual day of the event.
  • Singapore Business Federation (SBF) reserves the right to cancel or make any adjustments to the event.

Ref No.: SB200768

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

9/16/2020 9:30 AM - 9/22/2020 12:00 PM

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