*RISE* The Legal Aspect of Doing Business Online

This is a 
½ day virtual learning programme. Upon successful registration and payment, registrants will be sent a web link and access details of the workshop.


The advent of technology has enabled many businesses to create an online presence or move their business online and the published statistics increasingly reflect this. Further, amid the COVID-19 situation now, troubled brick-and-mortar retailers have been in the spotlight as consumers increasingly shun physical malls. E-commerce is looking to be increasingly attractive as a complementary, or alternative business strategy. Other than sale of products, services offered online can range from consultancy, to employee search and deployment to being an aggregator of the sale and purchase of good and services. How are such businesses started ? What are the legal implications ? Are there any licensing requirements ? This workshop aims to explore these issues and answer more on the following pointers.

Course Outline

1. E-commerce Activities 

- What are the types of e-commerce activities out there? Merchant websites vs third party websites ?
- What is the range of activities? Running promotions with online merchants and platforms (e.g. Grab) ?
- What differences are there compared to the conventional brick-and-mortar businesses ?

Business structure / website

Contractual Implications, including Offer and acceptance‎ i.e. how to draft offer and acceptance clauses
- Back-to-back contractual obligations and ensuring proper protection

Licensing & Permits

- What Business Licences‎ are required? 
- Import and export permits and clearances from relevant competent authorities
- Prohibited goods

4. Consumer protection regime

Products controlled for sale in Singapore
Consumer electrical devices?
Health products?
Food regulations?
Personal mobile devices?
Consumer Protection and Rights 

5. CPFTA-specific issues in relation to e-commerce

Unfair practices
Lemon law
Other dispute resolution mechanisms (undertakings / Voluntary Compliance Agreements / injunctions)

Personal Data Protection Act (“PDPA”) issues

PDPA obligations
- NRIC collection
- Sharing of data on e-commerce platforms
PDPC Rulings on e-commerce cases

7. Competition laws

Collusion and price-fixing on e-commerce platforms
- Abuse of dominance (bundling/tying, loyalty discounts)

Learning Objectives

Participants will gain a better understanding of the obligations and legal aspects of conducting online business

Who Would Benefit

Managers and executives who are already engaged or are planning to start online business for their organisations.

Meet The Trainers

Kala Anandarajah, PBM
Head (Competition & Antitrust and Trade), Rajah & Tann Singapore LLP

Described as “super switched-on” by Who’s Who Legal 2018, and one with “very wide vision” by Chambers Asia Pacific 2017. Asian Legal Business – SEA Law Awards Nominee 2017. Commended External Counsel of the Year 2016 by the Inhouse Community. Awarded Best Lawyer in Competition & Antitrust in Singapore by Best Lawyers 2015. Cited as Top 100 Women in Antitrust in the World by the Global Competition Review 2013. Winner of Euromoney Legal Media Group Asia Women in Business Law Awards 2014 AND 2015.

Kala heads the Competition & Antitrust and Trade Practice and leads the Corporate Governance Practice. On Employment Law, described as “responsive, helpful and commercial” by The Legal 500 Asia Pacific, Kala advises a number of multinational corporations on a regular basis in relation to their employment concerns, including employment agreements, executive  compensation benefits payable, including options of differing forms such as ESOPs and LTIPs, termination and termination benefits, non-compete, restraints, implementing and reviewing employment handbooks and manuals, employment transfer issues, whistleblowing policies and implementation and more.  Her team also coordinates employment law advice across the region for clients frequently.  Kala has been cited as a leading Employment & Labour lawyer by international peer review legal ranking journals. 

Alvin Tan, Juris Doctor in Law 
Bachelor of Business Management, Singapore Management University (SMU), Rajah & Tann Singapore LLP

As part of the Competition & Antitrust and Trade Practice, Alvin's main areas of practice include advising on competition-related matters, including compliance and training to in-house counsel. Alvin has assisted clients on a wide range of corporate commercial matters.

To find out more about RISE funding support, please click here or email directly to mr@sbf.org.sg

Administrative Details

  • Please logon to https://login.sbf.org.sg/sbf with your Username and Password to register. 
  • Please create an account for registration if you do not have an existing account with Singapore Business Federation (SBF)
  • Upon registration, please make payment using Credit Card via online payment platform. Auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation will be allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of the change with at least 3 working days’ notice prior to event to enable logistical arrangements for the replacement.
  • Payments are required with registration and must be received prior the event to guarantee your place.
  • Participants will only be admitted if payment/proof of payment has been received prior to the event or on event day.
  • You will still be liable for the payment in the event of no-show on actual day of the event.
  • SBF reserves the right to cancel or make any adjustments to the event.

Other Payment Modes

  1. Electronic Payment (Preferred payment mode. Document reference - Please key in 8-digit invoice number)

    Corporate PayNow (UEN: T02SS0073H),

    Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

    Billing Organisation via UOB or DBS Website/Mobile app


    Payment can be made via our VISA/MasterCard terminal in our office

  3. Cheque Payment

Please cross your cheque payable to Singapore Business Federation and send it to:

160 Robinson Rd #06-01, SBF Center, Singapore 068914

Please indicate the Invoice number, Company and Participant(s) name(s) at the back of the cheque.

If you have registered less than 5 working days before the event date, please bring along your cheque on the day of event.  

Ref No: SB210006

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your situation, please inform our staff.

1/15/2021 9:00 AM - 12:30 PM


Monday, 17 December 2018

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