Overview
Once understand how WeChat work on business, applying by hands-on experience will be teach during this session. Learners will allow to access into the ”real” Official Account dashboard and create their owned contents which inclusive of text, image, video etc. We will discuss about best practice and how to apply in the real situation for their owned branding
This interactive online workshop taking place during three consecutive 2.5 hours sessions is meant to provide information and knowledge about Boost Your ASEAN Business Via WeChat.
You may click individual 3 sessions to find out the outlines:
The above 3 sessions are standalone topics and participants can choose which session are relevant to them. However, this virtual learning workshop will cover all three sessions with the indicated dates.
Why WeChat
- More than a social and payment platform
- Available in more than 25 countries and provides an ecosystem of applications such as ecommerce and content for consumer brands like Adidas, merchants like H&M, Myer and Zara, as well as government and community services like passport registration, transport tickets and others
- It is heavily used by both Chinese travellers and residents overseas
- WeChat is gaining momentum in the South-East Asian market among both Chinese travellers, merchants and local residents alike
Learning Objectives
- Content Generation Techniques
- Contents Categorization
- Menu generating techniques
Methodology
- Presentation
- Hands-on through simulation
- Discussion and Q & A.
- Additional 4 hours tutorial lesson after 1 month
Who Should Attend
Business Organisation, Business Enterprise, Business Development, Marketing Professionals
Trainer Profile
For more information the program, contact 6701 1137 at [email protected]
Eligible SBF members may apply for a one-time support of up to $500 (excluding GST) under the SBF Rising in Support of Enterprises (RISE) Programme. For enquiries on the SBF RISE Programme, please email [email protected]