*RISE* Virtual: Boost Your ASEAN Business Via WeChat


Overview

China’s trillion-dollar Belt and Road Initiative is already changing the world in profound ways, and one region which will feel its effects the most is Southeast Asia. Belt and Road Initiative (BRI) vision has make China supporting the physical infrastructure in ASEAN with the appropriate digital infrastructure called Digital Silk Road. Digital Silk Road manifests itself – will be built by the people-to-people bond born out of trade and tourism first; just like the original silk road was.

Therefore, the very next phase of the Digital Silk Road will be created from the footpath of what call the “Mobile Commerce Path”. That is over 300 million feet walking the “Mobile Commerce Path”. More than a social and payment platform, WeChat is now available in more than 25 countries and provides an ecosystem of applications such as ecommerce and content for consumer brands like Adidas, merchants like H&M, Myer and Zara, as well as government and community services like passport registration, transport tickets and others. As such, it is heavily used by both Chinese travellers and residents overseas. WeChat is gaining momentum in the South-East Asian market among both Chinese travellers, merchants and local residents alike.

As of Q1 2018, WeChat has 1 billion active monthly users and more than 100 million of users are based outside of China. “Where the Chinese go, WeChat goes”, leveraging the WeChat platform is the way to reach out not just Chinese merchants and tourist in Southeast Asia but also local merchants who seek for collaboration.

 This interactive online workshop taking place during three consecutive 2.5 hours sessions is meant to provide information and knowledge about Boost Your ASEAN Business Via WeChat.

 You may click individual 3 sessions to find out the outlines:

 The above 3 sessions are standalone topics and participants can choose which session are relevant to them. However, this virtual learning workshop will cover all three sessions with the indicated dates.

 Why WeChat

  • More than a social and payment platform
  • Available in more than 25 countries and provides an ecosystem of applications such as ecommerce and content for consumer brands like Adidas, merchants like H&M, Myer and Zara, as well as government and community services like passport registration, transport tickets and others
  • It is heavily used by both Chinese travellers and residents overseas
  •  WeChat is gaining momentum in the South-East Asian market among both Chinese travellers, merchants and local residents alike

Learning Objectives

  • After the workshop, participants should be able to:
  • Illustrate the unique functions that WeChat App has, that Facebook and WhatsApp do not have.
  • Techniques of creating engaging articles and appealing visual display to increase conversion
  • Apply WeChat personal account functions for their work effectively, e.g. finding new prospects and promote their products/services
  • Apply and develop WeChat Official Account (OA), with owned business license instead of China business license.
  • Positioning of their OA and basic functionality set up e.g. auto-reply, customised menu display, broadcasting multi-media content, statistics analysis and follower’s management.

Methodology

  • Presentation
  • Hands-on through simulation
  • Discussion and Q & A.
  • Additional 4 hours tutorial lesson after 1 month

Who Should Attend
Business Organisation, Business Enterprise, Business Development, Marketing Professionals

Trainer Profile

For more information the program, contact 6701 1137 at 
[email protected]

For eligible SBF members, this Capability Upgrading activity qualifies for support under the SBF Rising in Support of Enterprises (RISE) Programme.  Eligible SBF members may apply for a one-time RISE support of up to $500 (excluding GST), which can help to offset the costs of a wide range of qualifying activities conducted by SBF, its programme partners and TAC partners.

Click here to find our more.  For enquiries on the SBF RISE Programme, please email [email protected]

Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:

  1. Select one of the following electronic payment options available (Please key in the invoice number for our reference)
  2. PayPal (pay by Credit or Debit card)
  3. PayNow Corporate (UEN: T02SS0073H)
  4. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

When
7/8/2021 9:00 AM - 11:30 AM

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