Overview

In today's digital economy, the advantage of businesses is the availability of big data around to make informed decisions. In this 1-day hands-on training workshop, participants will learn how to maximise data analytics platforms to analyse and interpret website data and metrics. They would be taught how to use these data to optimise their marketing activities to improve on the lead generation and sales conversion opportunities.

Course Outline

1. Understanding Digital Marketing & Analytics 

• Overview of Digital Assets, Channels & Types of Digital Marketing
• The 3 functions of Digital Marketing Metrics & Analytics
  -  Effectiveness and relationship between different channels
-  Customer behaviour at different stages of the marketing funnel
-  Revenue generated by specific marketing assets, channels, strategies or tactics

2. Identifying Barriers To Lead Generation & Sales Conversion

• Revenue Generation Framework

3. Setting Up Digital Marketing Analytics

• Choosing different data analytics platforms for different needs
• Tagging content for analytics tracking

4. Essential Digital Marketing Metrics 

• Key functions and insights provided by different data analytics reports
• Essential metrics for engagement, traffic, leads and conversions

5. Interpreting Digital Marketing Metrics  

• Deductive interpretation for engagement, traffic-driving efforts, lead generation, conversion and sales 

6. Optimising Marketing Activity Based On Data

• Optimising Digital Marketing efforts, content, call-to-actions based on deductive interpretations

Bonus Giveaway !


* To enhance your ultimate learning experience, each participant will receive a FREE copy of the trainer, J C Sum's new book Evolve, Adapt or Collapse : Bottom Line Driven Marketing in a Digitally Evolving World (worth $30 each)

Learning Objectives

Business owners, Senior & Middle management staff of Sales, Marketing and Business Development units

Meet The Trainer

J C Sum

J C Sum is a hybrid marketer focusing on strategic and digital marketing consulting with 20 years of international entertainment, event marketing and project management experience in the Asia Pacific, Middle East and Europe.

He is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specialising in search engine optimisation, content marketing and analytics.

Acknowledged by CNA938 radio station for being a "strategy and digital marketing consultant that walks the talk", J C is the author of the new book "Evolve, Adapt or Collapse : Bottom Line Driven Marketing in a Digitally Evolving World" and has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM89.3 in the course of his digital marketing career. 



To find out more about RISE funding support, please click here or email directly to [email protected]

Administrative Details

• Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
• Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
• No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days' notice prior to the date of the workshop to enable logistical arrangements for the replacement.
• Full payment must be received with registration prior to the date of the workshop to guarantee your place.
• Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
• Participants will still be liable for payment in the event of no-show on actual day of the workshop.
• SBF reserves the right to cancel, postpone, reschedule or make any adjustment to the workshop where necessary.

Payment Options :

Select one of the following electronic payment options available (please key in invoice number for our reference)

1. PayPal (pay by Credit or Debit Card)
2. PayNow Corporate (UEN: T02SS0073H)
3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
Billing Organisation via UOB or DBS Website / Mobile app

Ref No: SB210583

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your situation, please inform our staff.