SBI250657-eCornell E- learning - Assessing Opportunities in Paid Digital Media
SBI250657
Overview
Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads.
This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives.
Event Detail
Teaching Methodology
This module will be conducted in a highly interactive and engaging online learning platform. Learners will be engaged in online collaborations and discussions with peers & facilitators throughout the module.
Participants will have 2 weeks from the start date to complete the E-learning.
WHY SHOULD I ATTEND
Key Course Takeaways
• Understand the opportunities and strategies associated with the primary paid media channels
• Assess the relevance of paid channels to addressing specific customer needs and marketing objectives
• Identify resources that can assist with use of specific paid media channels
• Draft a marketing plan for use of paid media
WHO SHOULD ATTEND
Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.
Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.
This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.