SBI250658-eCornell E- learning - Using Data for Positioning Brands
SBI250658
Overview
To improve sales and market share, knowing what consumers want isn't enough. You also need to know what they believe your product or service, and your competitors', provides. In this course, you'll create and use perceptual maps to identify which dimensions consumers use to differentiate among products, and how they perceive your products relative to competitors'.
These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors.
Event Detail
Teaching Methodology
This module will be conducted in a highly interactive and engaging online learning platform. Learners will be engaged in online collaborations and discussions with peers & facilitators throughout the module.
Participants will have 2 weeks from the start date to complete the E-learning.
WHY SHOULD I ATTEND
Key Course Takeaways
• Explain the value of perceptual maps to overall product positioning
• Create and use perceptual maps to identify which dimensions consumers use to differentiate among products
• Identify opportunities to introduce and position new products, reposition existing products, and identify competitors
WHO SHOULD ATTEND
• Marketing professionals and analysts
• Business analysts
• Managers using data insights to make business decisions
• Account executives
• Product managers