SBI260740-eCornell E-learning - Digital Transformation in Marketing
SBI260740
Overview
Organisations have been working for over ten years on digital transformation, but how exactly can this be successfully achieved? Implementing artificial intelligence, machine learning, and marketing automation requires heavy investment in data infrastructure as well as the creation of the culture and know-how that empowers marketers to successfully implement data-driven decision-making.
In this course, you will navigate this complex journey. As you progress through the course, you will perform a digital transformation assessment of your organisation's current marketing activities. You will explore some of the successes marketers have accomplished in leading organisations and use these insights to design specific strategies to take your organisation's digital transformation to the next level, in terms of both the data and the people involved.
You will gain a working knowledge of artificial intelligence and machine learning from a marketing perspective and use your new skills to determine optimal ways to supercharge your marketing activities. In addition, you will identify some of the threats to digitisation and determine how your organisation can plan to mitigate these threats as well as strategise to keep up with rapidly changing data and technologies.
Event Detail
Teaching Methodology
This module will be conducted in a highly interactive and engaging online learning platform. Learners will be engaged in online collaborations and discussions with peers & facilitators throughout the module.
Participants will have 2 weeks from the start date to complete the E-learning.
WHY SHOULD I ATTEND
Key Course Takeaways
• Determine what products within your organization might benefit the most from growth marketing and set a growth marketing goal
• Examine the 4Ps of marketing — product, price, place, and promotion — and determine where and how they can be enhanced by growth marketing
• Examine the three stages of AI and how they could be applied to growth marketing
• Identify what successful growth marketing implementation would look like in your organization, how it might best be measured, and how to mitigate potential obstacles
WHO SHOULD ATTEND
• Marketing managers
• Marketing automation specialists
• Product managers
• Marketing data analysts
• Brand managers
• Agency account managers
• CMOs
• Entrepreneurs