Business Outcomes

This workshop aims to help learners approach negotiation in a more holistic manner.

Participants will:

• gain practical frameworks, tools, and reference examples that can be applied immediately in their business or professional context, including digital (LinkedIn), regional, and international sales considerations.
• be guided to identify practical indicators to assess sales effectiveness and ROI, such as lead quality, conversion rates, deal velocity, and post‑engagement outcomes.
• be introduced to regional and global go‑to‑market considerations, including partner‑led expansion, cross‑border selling approaches.

Learning Outcomes

The learnings will enable participants to:

• Understand the psychology and process of the buyer
• Strategise the deal
• Pre-qualify opportunities effectively
• Build rapport and trust
• Harness good questioning techniques
• Pitch and position properly to manage expectations
• Achieve joint winning outcomes
• Apply data‑driven sales strategies using practical tools and translate learning into a structured action plan with measurable business impact

Programme Outline

- Strategy

- Pre-qualification

- Relationship building

- Questioning techniques

- Pitching

- Closing

- Use of customer data, pipeline metrics, and simple performance indicators to guide sales prioritisation, execution, and review.

Trainer Profile

Ms Christina Tan, Founder & Director of Sales Symphony, brings over 30 years of sales leadership and entrepreneurial experience across Asia Pacific. Her strengths include opening new markets, penetrating complex accounts, and developing them into long-term revenue contributors. She has driven strong sales results for SMEs and MNCs across key industries and is known for building rapid rapport and trusted relationships with customers and partners.

Using a structured methodology rooted in strategy, self-management, systems, and service excellence, Christina helps clients improve lead quality, elevate sales performance, and accelerate career and business growth. Her approach builds repeatable success through holistic sales skills enablement and practical solutions.

Business Owners, Sales Leaders and Professionals who want to negotiate with higher win rate.