Business Outcomes

This module enables participants to provide positive branding, introduce corporate solutions, understand competitive landscape, pre-qualify opportunities and nurture them to deal closures or partnerships.

Learning Outcomes

The learnings will enable participants to :

• Build rapport with trade visitors

• Converse effectively with strategic questions

• Stage an impressive booth presentation

• Identify implicit and explicit concerns and challenges

• Formulate a holistic lead pre-qualification approach

• Engage in a meaningful and fruitful exchange for opportunities

• Set up a follow-up mechanism to advance to the next step of the business process

Programme Outline

• Booth-manning skills

• Rapport building

• Presentation

• Questioning techniques

• Lead qualification

• Follow-up to closure

Trainer Profile

Ms Christina Tan, Founder & Director of Sales Symphony, brings over 30 years of sales leadership and entrepreneurial experience across Asia Pacific. Her strengths include opening new markets, penetrating complex accounts, and developing them into long-term revenue contributors. She has driven strong sales results for SMEs and MNCs across key industries and is known for building rapid rapport and trusted relationships with customers and partners.

Using a structured methodology rooted in strategy, self-management, systems, and service excellence, Christina helps clients improve lead quality, elevate sales performance, and accelerate career and business growth. Her approach builds repeatable success through holistic sales skills enablement and practical solutions.

Sales, Pre-Sales, Product and Marketing Teams involved in exhibitions and events