Online registration has closed. Walk-ins (on-the-spot registration and payment) are welcome.

This networking session is anchored on the concept of localisation: how understanding Australian consumer preferences, expectations, and market norms can influence product relevance and market traction. How does it factor into brand integrity?

Business leader participants will exchange real-world perspectives on adapting products, positioning, and go-to-market approaches. A small number of experienced service providers, such as business development consultancies, will also be invited to contribute practitioner insights and enrich the discussion.