SEA260888-Australia Business Mission 2026
SEA260888
Overview
Australia, and New South Wales in particular, offers real potential for retail and FMCG companies looking beyond their home market, with a stable retail sector, reliable infrastructure, and clear regulatory environment. But exploring a new market often starts with understanding the landscape and building the right connections.
This mission to Sydney is expected to include a mix of activities such as introductions to retailers and distributors, networking with relevant ecosystem players, site visits to in-market businesses, and briefings on the Australian and NSW economic environment, providing participants with practical exposure, useful insights, and opportunities to connect.
Event Detail
Tentative Program
(subject to change)
| Morning | Afternoon | |
|---|---|---|
| Day 1 (25 May) | Arrival in Sydney / NSW | Welcome & orientation, followed by networking dinner with Business Mission delegates |
| Day 2 (26 May) | Briefing on Australian retail & FMCG landscape, NSW economy, consumer trends | Networking cocktails with Export Council of Australia and exporters/importers |
| Day 3 (27 May) | Networking with ecosystem players (trade and governmental associations), followed by lunch | Structured business matching meetings with potential distributor / importer partners |
| Day 4 (28 May) | Visits to local businesses or flagship departmental stores relevant to delegation, followed by lunch | Pitch session with potential retail partners |
| Day 5 (29 May) | Full-day participation in retail / wholesale trade fair | Wrap-up dinner: takeaways, key insights, next steps, opportunity mapping |
REGISTER YOUR INTEREST NOW!
Closing date for submitting your interest: 20 Mar 2026.
- This is only for expression of interest and does not guarantee a placement until official registration is open.
- Business Missions have a cost involved which will be advised at a later date prior official registration.
WHY SHOULD I ATTEND
- Gain an in-depth understanding of Australia's (particularly New South Wales) business and consumer landscapes, regulatory frameworks, and market entry strategies.
- Enjoy business matchmaking and pitching opportunities with Australian importers, distributors and retailers.
- Glean practical insights through site visits and networking sessions with industry experts.
WHO SHOULD ATTEND
- Singapore-based business owners, founders, and senior executives who are exploring expansion into the Australian (particularly NSW) market.
- Companies in the FMCG and retail sectors looking to make deals with importers, distributors and retailers. *If you are in another sector, indicate your interest in the MS Form so that SBF can see how to adapt the programme*.
- Business development and regional strategy professionals looking to understand better the opportunities and challenges of operating in Australia (particularly NSW).
Contact Detail
If you have any queries please contact Ms Tan Hui Leng at huileng.tan@sbf.org.sg or +65 9897 8274.
Monday, 25 May 2026 - Friday, 29 May 2026