Melbourne Business Mission 2026
SEA260888
Overview
Melbourne is one of Australia's leading retail and lifestyle hubs and continues to attract international brands in retail and wholesale trade, making it a high-potential market for Singapore companies looking to grow their regional presence and explore new commercial opportunities.
But exploring a new market often starts with understanding the ecosystem of players and building the right connections, and this Melbourne mission is specifically designed for the retail/wholesale sectors e.g. fashion, personal care, household products, FMCG, where exposure to structured commercial opportunities has been limited so far.
The programme will include a mix of activities that will allow companies direct access to real commercial opportunities. These include business discussions with curated potential matches,networking with key stakeholders, and visits to a trade fair with real buyers, all with the aim of providing participants with practical exposure, useful insights, and opportunities to connect.
Interested companies are encouraged to register early. This allows for more tailored and effective business matching while enabling companies to take advantage of early bird pricing.
Event Detail
Tentative Program
Please see this link for the full indicative programme. Below is illustrative.
| Morning | Afternoon | |
|---|---|---|
| Day 1 (11 Aug) | Meet and discuss products with industry stakeholders
| Curated tour of Melbourne Gift Fair, meet with pre-arranged exhibitors
|
| Day 2 (12 Aug) | Melbourne Gift Fair Meet and discuss products with industry stakeholders
| Briefing by law firm
Networking cocktails with Export Council of Australia (ECA) |
| Day 3 (13 Aug) | Networking with private sector stakeholders
| Briefing on e-commerce
|
| Day 4 (14 Aug) | Reflections brunch | Depart for airport |
SIGN UP NOW!
EARLY BIRD ENDS: 15 JUN 2026
- As the business matching starts before the mission, companies which register earlier may get better matches. Participants may be contacted earlier by SBF to coordinate individual meetings with SBF partners to discuss detailed market entry requirements, on a non-obligatory basis.
- The programme fees include all meetings, events/site visits, scheduled meals and local ground transport.
- Exclusions: international airfare, accommodation, personal expenses. Any additional charges by consultancies providing services beyond the scheduled business discussions with potential matches are also not included and optional. They will be borne by participants based on their own assessment and business requirements.
WHY SHOULD I ATTEND
- Gain an in-depth understanding of Australia's (particularly Melbourne's) business and consumer landscapes, regulatory frameworks, and market entry strategies.
- Take part in strategic business discussions with potential matches curated from Australian buyers, distributors and retailers.
- Glean practical insights through site visits, networking sessions, and briefings with industry experts that make working, hiring, contracting and exporting in Australia easier.
WHO SHOULD ATTEND
- Singapore-based business owners, founders, and senior executives who are exploring expansion into the Australian market.
- Representatives from companies in the retail/wholesale trade sectors comprising fashion, personal care, household products etc. Adjacent sectors like FMCG, niche food products, logistics and e-commerce may also find the business mission useful.
- Business development and regional strategy professionals looking to understand better the opportunities and challenges of operating in Australia (particularly Victoria state).
Contact Detail
If you have any queries please contact Ms Tan Hui Leng at huileng.tan@sbf.org.sg or +65 9897 8274.
Tuesday, 11 August 2026 - Friday, 14 August 2026