1. PREAMBLE FORMALITIES

2. MAIN SESSION

SESSION 1: “Cambodia's Regulatory, Business, and Investment Landscape”

Cross-Sectoral Focus:Manufacturing / Production, Infrastructure, Renewable Energy, FMCG, Services (Education / Healthcare / F&B), Agriculture, Food Security

Key Highlights:

• Cambodia’s priority growthfocus and policies
• Investment Incentives and qualifying criteria
• Comparative advantages / disadvantages – what are the emerging trends, and which are the growth sectors (Opportunities vs Challenges)?
• Why and how should businesses and investors in/from Singapore get involved in Cambodia’s market?
• What competitive advantages can Singapore businesses leverage, and how can they differentiate from established players?

SESSION 2: “Cambodia’s Digital Economy: Catalyzing Economic Transformation”

Cross-Sectoral Focus: Fintech, Edtech, Health-tech, e-government, cybersecurity, business e-solutions, e-commerce

Key Highlights:

• Market penetration and scale, potential, opportunities and challenges viz digitalisation across sectors
• Emerging tech trends and obstacles
• Competition viz industry players, end-users/consumers behavior, and preferences of social media and digital tools / platforms
• Regulatory landscape – enabling, developing, or impediment
• Cross-border and in-country development and factors
• B2B and B2C opportunities

SESSION 3: “Market Access, Production, Distribution and Trade”

Cross-Sectoral Focus: FMCG, Distribution, Logistics, Agricultural Products, Finished Products, Services

Topics to be Covered:

• Processed / finished products that are produced / exported (comparative advantages, incentives) or imported (diversification of sources – e.g.: FMCG, raw materials / components)
• Market Access (local and overseas)
• Distribution & logistics landscape in Cambodia
• Exporting FROM Cambodia (products, tariff advantages, quality standards, incentives)
• Importing INTO Cambodia (regulations, distribution networks, market entry)
• Cross-border and in-country logistics (warehousing, cold chain, customs, transport)
• B2B and B2C opportunities (wholesale, retail, e-commerce, F&B)

3. POST-SEMINAR

For Singapore-based Attendees:

• Address perception barriers to the Cambodian market while presenting factual updates on regulatory information, national priorities, emerging trends, opportunities, and challenges.
• Connect with suppliers, buyers, service providers, distributors, and potential collaboration partners successfully operating in Cambodia, and explore sector specifics.
• Join investors, corporates, and entrepreneurs who are moving beyond outdated perceptions to evaluate Cambodia's sectors objectively and assess alignment with their own products and services, business considerations, investment objectives and opportunities.
• Learn from experienced participants – both successes and cautionary lessons – to inform their assessment.

For Participants from Cambodia:

1. Businesses in Cambodia (both local and foreign)

• Establish new contacts and connect directly with investors and businesses actively seeking partners, suppliers, buyers, and market entry opportunities.
• Facilitate post-event connections with interested parties for follow-up discussions.
• Showcase products and service offerings, enhances visibility beyond Cambodia, explore partnership opportunities.
• Obtain first-hand market feedback – invaluable data for improvement of products and services, or adjustment of business strategy.
• Connect with peer companies (foreign and Cambodian) to share experiences and strengthen collective market presence.
  
  2. Entrepreneurship Support Organizations (ESOs) and Associations
  
• Present Cambodia's capabilities and market opportunities to business decision-makers with the capital, interest, and commitment.
• Extend the reach and impact of investment-readiness programs.
• Enable SMEs, start-ups, and entrepreneurs to access an international opportunity to gain practical experience and insights.
• Demonstrate concrete program value through success stories that validate the work and resources invested.

For Both Groups of Audience:

• Provides peer validation ("serious players are participating")
• Sets clear expectations for both preparation and outcomes
• Invites them to evaluate opportunities at their readiness level
• Provides real market feedback for better business assessment and investment decision