[Recording] On the Ground Down Under: Traceability as your Export Advantage
SEA260922
Overview
This is a recording of a previously held webinar. Upon registration, participants will be emailed a link to download the video. Please ensure that the email that is used for registration is accurate and live.
Looking to launch your product in Australia? Businesses must be ready to meet regulatory requirements, demonstrate product origin, and provide clear documentation to authorities and partners.
Traceability helps you to do this. Learn about Australian regulations that internationalising businesses must be aware of when dealing with importers, distributors and in-market partners selling and using your products. See how you can respond confidently to customs checks, safety standards, and industry regulations.
In this 1-hour webinar, hear from an expert panel comprising:
- Mr Arnold Jorge, CEO of the Export Council of Australia on the merits of boosting trade with Australia, and the value of enhancing traceability systems by Singapore companies when trading with any country
- Mr Bryant Wong, CFOO of DiMuto on the role of technology in supply chain management and how that can reduce waste and increase efficiency
- Mr Lai Ye Siang, Senior Strategist at IPOS International on how trademarks can enhance brand ownership and how this can be associated with quality
This is a high-level sharing and will not go into the technicalities of industry-specific regulations. It is suitable for businesses in any sector. Participants are welcome to ask more specific questions to the expert panel, and connect after the session to take your product to market.
Plus, hear more from SBF about activities planned for the Australian market! Participants will get priority access to a new series of industry-specific consultation clinics led by a senior business leader and get to sign up before it is open to the public.
Programme/Agenda
Programme
09:30
Welcome and Traceability Briefing
Opening remarks and overview of session objectives.
09:45
Expert Panel: Navigating Compliance, Risk and Operations
Panel discussion featuring industry experts sharing practical insights.
10:15
Q&A and Wrap‑up
Open floor discussion followed by closing remarks.
WHO SHOULD ATTEND
Businesses planning to enter or expand their network in the Australian market.
Service providers interested in traceability.
Contact Detail
Tan Hui Leng
Senior Market Advisor, SEAPAC
International Business Division
huileng.tan@sbf.org.sg
+65 9897 8274
Senior Market Advisor, SEAPAC
International Business Division
huileng.tan@sbf.org.sg
+65 9897 8274
Tuesday, 19 May 2026 - Friday, 31 July 2026 
12:00 PM - 6:00 PM