Workshop Modules

Module 1: The AI Advantage in Modern Marketing

• The Role of AI in Transforming the Digital Marketing Landscape
• Key Statistics: Campaign Efficiency, Personalisation & Reach with Generative AI
• AI’s Impact on Customer Journeys – From Awareness to Conversion
• Two-Way Engagement: Sharing Current Marketing Priorities & Pain Points
• Group Exercise: Identifying Marketing Activities That Are Repetitive, Slow, or Costly

Module 2: Generative AI Tools for Marketing: What’s Real, What’s Hype?

• Introduction to Leading AI Tools: ChatGPT, Jasper, DeepSeek, Copilot, Claude, Midjourney
• Strengths Compared: Content Creation, Engagement, Analytics, Visuals
• Live Demo: Building a Social Media Calendar & Captions with ChatGPT & Notion AI
• Common Limitations: Hallucinations, Brand Voice Misalignment, Data Security Risks
• Interactive Poll: Current AI Tools in Use by Participants
• Myth-Busting: What AI Can’t Do (Yet)

Module 3: Content Creation at Speed – AI-Powered Campaigns

• Overview: How AI Streamlines Campaign Ideation & Execution
• Live Demo: Generating a Mini-Campaign (Ad Copy, Blog Post, Social Caption, Image) with ChatGPT + Canva + Zapier
• Hands-On Critique: “Would You Approve This Copy?” – Assessing Clarity, Alignment & Tone
• Prompting Tips: Role Prompting, Tone Anchoring & Output Formatting
• Handout: Prompt Library for Marketing Tasks

Module 4: Smarter Funnels, Smarter Decisions

• Reimagining the Sales Funnel Through an AI Lens: Awareness, Interest, Desire, Action
• Identifying Funnel Stages That Benefit Most from AI
• Case Study: Using AI to Fix a Leaking Funnel & Improve Conversions
• Tools in Action: ChatGPT, Google Analytics, SurferSEO, Email Automation Tools
• Activity: Mapping Your Own Funnel & Identifying Weak Points
• Checklist: 5 AI Tools to Rescue Your Funnel

Module 5: Hands-On: AI-Powered Personalisation & Optimisation

• Objective: Personalising & Optimising Campaigns with AI
• Participants Apply AI to Pre-Written Scenarios or Their Own Campaigns
• Tasks: Rewriting Headlines, Generating Email Copy, A/B Test Variants, Customer Profile Identification
• Optional Tools: ChatGPT, Notion AI, Copy.ai, Instantly.ai
• Output Sharing: Volunteers Present AI-Generated Campaign Elements
• Group Reflection: What Worked Well & What Needs Refinement

Module 6: Group Brainstorm: Mapping Challenges & Opportunities

• Small Group Work: Listing Current Marketing Challenges
• Guided Prompts: “What’s Too Manual or Slow?” / “Where Are Leads or Engagement
• Being Lost?” / “Where Could Personalisation or Faster Decisions Help?”
• AI Opportunity Mapping: Facilitator Links Pain Points to Relevant Tools
• Group Sharing: One Key AI Solution per Team
• Output: Prioritised “AI in Marketing” Opportunity List to Apply at Work

By the end of this workshop, participants will be able to:

• Comprehend how AI is changing customer engagement and campaign execution.
• Evaluate and select the right AI tools for different marketing functions.
• Generate effective AI-powered marketing content across multiple channels.
• Use AI to improve decision-making across the sales funnel.
• Apply prompt engineering basics to increase output quality.
• Identify specific use cases for AI within their current marketing operations.

• Learn directly from industry practitioners using AI in real-world marketing campaigns.
• Bridge the gap between strategy and execution with live demos and hands-on practice.
• Gain inspiration and frameworks to guide your AI adoption journey.
• Walk away with actionable ideas tailored to your team’s pain points.
• Get clarity on which tools are worth your time—and which are not.

• Heads of Marketing & Digital Transformation
• Marketing Managers and Executives
• Content Strategists & Campaign Planners
• Sales Enablement Leaders
• Business Owners looking to scale with AI
• Anyone exploring AI-powered growth in marketing