During this two-and-a-half-hour virtual learning session, participants will be guided on the following:

• Practical Malay for E-Commerce: Learn essential Malay phrases and vocabulary for effective online and in-person communication with Malaysian customers.
• Expert Insights on Language & Culture: Gain valuable insights into Malay language and cultural nuances from a seasoned language professional.
• Strategies for Malaysian Market Success: Discover practical language strategies tailored for Singapore businesses seeking to expand their e-commerce presence in Malaysia.

By the end of this virtual session, participants will be able to:

• Communicate Confidently in Malay: Participants will be able to confidently use practical Malay phrases and vocabulary in online and offline interactions with Malaysian customers.
• Implement Hyperlocalisation Strategies: Participants will be able to apply hyperlocalisation techniques using Malay language to enhance their e-commerce presence and customer engagement in Malaysia.
• Develop Market-Specific Strategies: Participants will be able to develop and implement tailored strategies for the Malaysian market, leveraging effective communication in Malay.
• Distinguish between Bahasa Melayu and Bahasa Indonesia: Participants will be able to understand and articulate the key linguistic differences between Bahasa Melayu and Bahasa Indonesia, enabling more effective communication across both language communities.

This virtual session, developed in partnership with Berita Harian, Singapore's leading Malay newspaper, provides the in-depth linguistic and cultural knowledge necessary for participants to thrive in this dynamic environment – all in a time-efficient format.