Dates: Wednesday 5 August - Friday 7 August 2026
Venue: Ho Chi Minh city, Vietnam| Format: In-person
Fee:
(1) SGD 1,280 for SBF Members
(2) SGD 1,480 for Non-Members

Note: Airfares, accommodation, & personal expenditure are not included. These expenses shall be borne by participants.

Tentative Programme:

Day 1: Participants will arrive in Ho Chi Minh City and check in to their hotels. The programme will begin with welcome and keynote speeches by the Singapore Business Federation (SBF) and the Singapore Consulate General, followed by market briefings on Vietnam's market overview, key business hubs, and e-commerce ecosystem. In the evening, delegates will join a networking dinner with business representatives from Singapore and Vietnam, as well as key Chambers such as the Singapore Chamber of Commerce Vietnam, Malaysia Business Chamber, Kadin Indonesia, and the Hong Kong Business Chamber.

Day 2: The second day will begin with a masterclass series covering Business Culture and Development Strategy, Consumerism and Market Outreach, Retail Listing Applications and Distributions in Vietnam. The session will feature practical sharing by experienced market practitioners, followed by a panel discussion and Q&A. Following a networking lunch with partners, participants will engage in curated business matching sessions, with each company meeting potential buyers, distributors, retailers, importers, or business partners to explore collaboration and growth opportunities in Vietnam.

Day 3: Participants will begin the day with a fireside chat featuring a Singapore business leader with extensive experience operating in Vietnam, offering practical insights into building and sustaining a successful business in the market. This will be followed by a retail immersion visit to a selected shopping mall and a high-end supermarket, providing delegates with firsthand exposure to Vietnam's modern retail landscape, consumer purchasing behaviors, brand positioning, and in-store marketing practices. In the afternoon, participants will have an option to visit Vietfood & Beverage - Propack 2026 at the Saigon Exhibition and Convention Center (SECC), one of Vietnam's leading trade exhibitions for the food, beverage, processing, and packaging industries. The programme will conclude with an optional closing dinner hosted by SBF.

Note: The program will be conducted in English.

1. Gain Market Insights – Develop a deeper understanding of Vietnam's consumer market, including the latest trends and developments in the FMCG and general trading sectors.
2. Explore Business Opportunities – Identify emerging opportunities and understand the evolving market landscape to support your expansion plans.
3. Build Strategic Connections – Meet potential distributors, importers, wholesalers, retailers, and local business partners relevant to your products and objectives.
4. Engage in Curated Business Matching – Participate in targeted meetings tailored to your business interests and connect with stakeholders who can support your growth in Vietnam.
5. Experience the Market First-hand – Take part in site visits to gain practical insights into local business operations, distribution channels, and market practices on the ground.
   

This mission is suitable for Singapore companies involved in:

• Food & Beverage
• Household, Health & Personal Care
• FMCG Distribution
• General Trading for all products
• E-commerce & Retail Solutions