This webinar will provide participants with:

• An overview of Mexico's digital economy and key sectors driving demand for foreign products, services and technology solutions;
• Insights into how companies can use digital channels and platform ecosystems to reach customers in Mexico;
• Perspectives from companies operating across ASEAN and Mexico on customer acquisition and business expansion strategies;
• Practical considerations for companies exploring Mexico as an export market and a destination for digital services;
• Examples of how businesses are leveraging, distributors, marketplaces and local networks to establish a presence in the market.

Through the panel discussion, participants will hear first-hand experiences from businesses operating in both markets, including the challenges they encountered and the approaches they adopted to scale their operations.

• Gain an overview of Mexico's business landscape, economic strengths and role as a gateway to the Americas.
• Learn about the growth of Mexico's digital economy, including opportunities in e-commerce, digital services, and technology-enabled business models.
• Hear from companies with experience operating across ASEAN and Mexico as they share practical insights on entering the market and building a business presence.
• Understand the opportunities, challenges and lessons learned by companies that have expanded across both markets.
• Engage directly with speakers from industry and ecosystem to better understand whether Mexico is relevant to your company's growth plans.

1. Companies Exploring Mexico or Latin America
2. Exporters and Consumer Brands
3. Technology and Digital Service Providers
4. Companies offering digital solutions, software, fintech products or business services
5. Business Development and Internationalisation Teams