During this ½ day session, participants will be guided on the following :

Introduction to the Southeast Asia e-Commerce markets and digital commerce potential

• Overview of the region's digital economy and its rapid expansion
• Key drivers fueling e-commerce growth in Southeast Asia

Deep Dive into Regional Markets

• Consumer behaviours and trends in Singapore, Malaysia, Philippines, Thailand and Vietnam (including demographics, consumer preferences and purchasing habits)
• e-Commerce platforms and marketplaces dominating each country
• Opportunities for localised digital marketing and product offerings

Evaluating e-Commerce Potential for Your Business

• Assessing market readiness and challenges for foreign brands
• Strategies for navigating local regulations, payments and logistics

Successful Case Studies and Best Practices

• Insights from local and international businesses that have thrived in the Southeast Asian e-Commerce space

Navigating the Future of e-Commerce in Southeast Asia

• Trends, such as Video Commerce, to watch for and how to position your business for long term success in the region

At the end of the workshop, participants would be able to :

• gain a comprehensive understanding of the rapidly growing e-Commerce market in Southeast Asia
• identify key consumer behaviours, preferences and digital platforms in the region's key markets
• evaluate the potential of e-commerce expansion for your business within these countries
• appreciate strategies to overcome common challenges and effectively enter the Southeast Asian market
• discover insights and best practices through success case studies

This workshop is designed for business owners, market researchers & analysts, marketing & brand managers, e-Commerce professionals, entrepreneurs and individuals looking to expand their knowledge of the S-E Asia e-Commerce landscape to tap into its growth potential.

Participants will gain practical and actionable insights of Southeast Asia's booming digital economy. For those looking to expand their existing business or considering new entrepreneurial ventures, this workshop will prep them to tap into the immense and attractive opportunities the region has to offer.