E-learning: E-commerce Strategy
SBI250045
Overview
This module aims to highlight the importance of business strategy and value chain mapping to identify areas of competitiveness and gaps and to leverage information gained to be successful in the e-commerce space. Learners will be able to better understand value design, define and apply the tools and resources available from different perspectives in the e-commerce arena. The module also distinguishes the different business models in e-commerce and strategies that can be employed to have a successful e-commerce business. This module will also review the e-commerce psychology and culture and outline the use of analytics in eCommerce to improve marketing strategy. With this framework, you will gain awareness and understanding of how you will be able to assess and integrate e-commerce into your business strategy.
Event Detail
Learning Methodology
- In this module, you are required to undergo all FIVE parts in the e-learning section. Learners are encouraged to read all the reading materials and videos provided in the module to deepen and enhance their understanding of e-Commerce strategy. At the end of each country lesson, learners will be assessed through a quiz.
- Learners are required to participate and answer questions set by the Trainer in TWO discussion threads in the discussion board.
- Learners are required to attend a webinar conducted by the Trainer and guest speakers where learners are encouraged to engage in the Q&A sessions.
All the above activities must be completed to pass this module.
Learners can choose to start the e-learning anytime and have 1 month to complete the e-learning.
Programme/Agenda
Course Objectives
Upon completion of the course, learners will be able to:
- Define the essentials of business strategy and value chain mapping and how to assess competitive positioning through research and analytics, as it relates to e-commerce;
- Explain the e-commerce business model and other essential components, including its revenue model and e-commerce strategy pillar and how, can a country culture shape the e-commerce industry;
- Highlight the consumer psychology in e-commerce that influences their buying attitude;
- Review the impact of culture on e-commerce;
- Overview of the use of analytics in e-commerce marketing strategy; and
- Develop business strategy and value mapping to incorporate e-commerce models into businesses.
Course Outline
The course will be presented in FIVE major parts:
- Business Strategy Fundamentals
- E-Commerce Fundamentals
- E-Commerce Strategy and Positioning
- E-Commerce Psychology and Culture
- Data Analytics and E-Commerce
WHO SHOULD ATTEND
Target Audience
Managers and individuals who are working toward regional roles in these countries - Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam, or wish to have an understanding of e-Commerce in the region.