ecornell E-learning: Understanding the Digital Marketing Landscape & the Customer Funnel
Overview
Given all the players, platforms and opportunities associated with digital marketing, it can seem overwhelming. Don't let that stop you! This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms, and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers' needs and identify your primary marketing objectives. Once you've put that all together, you'll learn how to evaluate the performance of digital marketing campaigns.
Event Detail
Teaching Methodology
This module will be conducted in a highly interactive and engaging online learning platform. Learners will be engaged in online collaborations and discussions with peers & facilitators throughout the module.
Participants will have 2 weeks from the start date to complete the E-learning. Pls choose the start date during registration.
Programme/Agenda
Key Course Takeaways
- Analyze the roles played by key players in digital marketing
- Use several frameworks to assess customer needs and develop objectives
- Identify customer segments that can be targeted in marketing efforts
- Prepare for the use of key performance indicators to evaluate the success
WHO SHOULD ATTEND
Target Audience
Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing. Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization. This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.